10 Proven Shopify Upsell Strategies to Boost Sales

Want to increase your Shopify store’s revenue? Here are 10 effective upsell tactics:

Product Bundles
Different Price Levels
Offers After Purchase
Personalized Product Suggestions
Create a Sense of Urgency
Subscription Upsells
Extra Services
Suggest Related Products
Loyalty Program Upsells
Checkout Upsells

Quick Comparison:

Strategy	Key Benefit	Example Result
Product Bundles	Increases average order value	20% higher AOV
Price Levels	Caters to different budgets	Varied pricing options
Post-Purchase Offers	Capitalizes on buying momentum	10% revenue increase
Personalized Suggestions	Improves relevance	35% of sales (Amazon)
Urgency Tactics	Drives quick decisions	40% sales jump
Subscriptions	Ensures repeat business	50% more active subscribers
Extra Services	Enhances product value	30% higher customer satisfaction
Related Products	Complements initial purchase	Increases cart value
Loyalty Programs	Encourages repeat purchases	Members spend 7x more
Checkout Upsells	Last-minute revenue boost	€63,000 in 25 days

These strategies can boost your sales by 10-30% and are 68% more cost-effective than finding new customers. Start with 2-3 tactics, test them, and expand from there.

Checklist: Getting Your Store Ready for Upselling

Let’s prep your Shopify store for upselling success. Here’s what you need to do:

Review your products

Look at your product lineup. Which items pair well? Which have different price points or features for upselling?

Coffee maker example:

Basic model
Mid-range model (more features)
Premium model (all the extras)

Find complementary products

Identify products that go well together. This is upselling gold.

Product	Potential Upsell
Coffee maker	Coffee beans
Smartphone	Screen protector
Running shoes	Moisture-wicking socks

Set up measurement tools

Use Shopify’s analytics or third-party apps to track:

Average order value
Upsell offer conversion rate
Upsell revenue

Mobile-check your store

More people shop on phones now. Make sure your upsell features work on all devices and screen sizes.

Train your team

If you have staff, teach them how to suggest products without being pushy. Practice different scenarios with them.

"We’ve seen a 30% boost in accessory sales just because people can actually see the products now." – American Skillset Company, Bold Upsell user

Product Bundles

Product bundles can supercharge your Shopify store’s sales. By grouping related items, you’ll boost your average order value and give customers a better deal.

Find Popular Combos

Check your sales data. What do people often buy together? Think:

Camera + lens + memory card
Matching skincare products
Outfit essentials

Make Bundles Irresistible

Once you’ve spotted potential bundles:

Discount it: Give buyers a reason to choose the bundle.
Solve a problem: Package items that work together.
Name it right: Use clear labels that show value.

Sell the Bundle Benefits

Tell customers why your bundles rock:

Show the savings vs. buying separately
Explain how products complement each other
Compare total value to bundle price

Here’s how some Shopify stores crush it with bundles:

Store	Bundle Tactic	Results
Coconu	Grouped similar lubricants	20% higher average order value
Maev	Dog food + supplement bundles	15% higher average order value, 20% more units per order
HVMN	Custom supplement bundles	$108 average order value

"Our ‘Build Your Own Bundle’ feature is a game-changer. Customers love the options, and our order values are through the roof." – HVMN rep

2. Different Price Levels

Want to boost sales on your Shopify store? Offer products at different price points. It’s a simple way to cater to various budgets and needs.

Basic, Mid-range, and Premium

Set up three main tiers:

Basic: Core features, entry-level price
Mid-range: More benefits, slightly higher price
Premium: All features, top dollar

Take Raycon, for example. They offer:

Everyday Headphones (basic)
Fitness Headphones (mid-range)
Everyday Headphones Pro (premium)

Clear Benefits for Each Tier

Make it obvious what customers get at each level:

Tier	Features	Price
Basic	Core functionality	$X
Mid-range	Core + extra features	$Y
Premium	All features + exclusive perks	$Z

Show the Differences

Use a comparison chart. MailChimp does this well with their pricing plans. They let customers compare Free, Essentials, Standard, and Premium plans side by side.

Pro tip: Highlight your mid-range option. Many customers go for the middle choice when given three options.

3. Offers After Purchase

You’ve just made a sale. Great! But don’t stop there. Here’s how to turn that sale into even more revenue:

Spice Up Your Thank You Page

Your "Thank You" page isn’t just for saying thanks. It’s prime real estate for more sales. How? By suggesting products that complement what your customer just bought.

Bought a phone? Here’s a sleek case to go with it. Simple, right?

"Most retailers are sleeping on their Shopify thank you page. It’s a goldmine waiting to be tapped." – ReConvert

Follow-Up Emails That Pack a Punch

Don’t let your customers forget about you. Send them personalized emails based on their purchase. Dollar Shave Club nails this. They remind subscribers about their monthly box and tempt them with add-ons.

Create a Sense of Urgency

People love a good deal, especially if it’s about to disappear. Laumière Gourmet Fruits tried this and hit the jackpot:

What They Did	What Happened
Offered 5-20% off a second chocolate box	7.01% of people took the bait
Set it up in less than 3 months	Revenue jumped by 10%

These aren’t just nice-to-have strategies. They’re game-changers. Personalized upsells can boost impulse buys by 28% and make people more likely to splurge on pricier items by 26%.

So, don’t let your customers slip away after that first purchase. Keep them coming back for more!

4. Personalized Product Suggestions

Want to boost your Shopify sales? Here’s how to use personalized product suggestions:

Use customer data

Look at what customers buy and browse. Use this to suggest products they’ll like.

If someone bought a phone, you might suggest:

A case
Screen protector
Wireless charger

Leverage AI

AI isn’t just for big companies. Use tools like Wiser‘s Personalization Engine to:

Show "Frequently Bought Together" items
Offer post-purchase upsells
Send personalized email recommendations

AI Feature	Function
Upsell popups	Show relevant products at key times
Custom rules	Set specific recommendation criteria
Analytics	Track suggestion performance

Group customers

Group customers based on their habits:

New customers: Show best-sellers
Frequent buyers: Suggest new arrivals
Big spenders: Recommend premium items

Personalization works. Amazon’s recommendation engine drives 35% of their sales.

"Personalization can produce a 10% to 15% increase in sales-conversion rates." – McKinsey report

Start using these strategies now. Your sales will thank you.

5. Create a Sense of Urgency

Want to boost Shopify upsells? Make customers feel they need to act fast.

Countdown Timers

Add timers to product pages, cart, and checkout. They show when deals end, pushing customers to buy now.

En Gold, an Australian brand, used a countdown timer during Black Friday. Result? 40% jump in sales.

Stock Levels

Display how many items are left. Makes products seem wanted and scarce.

Stock Level	Message
High	"In stock"
Medium	"Only 10 left"
Low	"Last chance! 2 remaining"

Amazon does this on Prime Day, showing stock levels to make shoppers act fast.

Time-Limited Upsells

Offer short-time deals. Taps into FOMO (Fear of Missing Out).

Kylie Cosmetics ran a summer sale with a discount and free gift. They showed when the offer would end, down to the hour.

"About 60% of shoppers fall for FOMO and quickly decide to buy something within just 24 hours."

Tips:

Be honest. Don’t fake scarcity.
Test different timer lengths.
Use urgency on post-purchase pages for quick upsells.

6. Subscription Upsells

Subscription upsells can boost your Shopify store’s income and keep customers coming back. Here’s how to make them work:

Offer subscriptions for repeat-buy items

Look at your product list. What do customers buy often? Things like food, beauty products, or cleaning supplies are perfect for subscriptions. Add a subscription option for these items. It’s a win-win: customers get convenience, you get steady sales.

Make subscriptions irresistible

Want to make subscriptions more appealing? Add some perks:

Perk	Example
Discount	15% off each order
Free gift	Sample product with first order
Free shipping	No shipping costs for subscribers

Beekeeper’s Naturals nails this. They offer a 15% saving for subscribers. Smart move.

Give customers control

Let customers manage their subscriptions easily. They should be able to change delivery dates, skip an order, or cancel anytime. It builds trust.

Four Sigmatic, a health food company, saw a 50% jump in active subscribers after making their subscriptions more user-friendly with Upscribe, a Shopify subscription tool.

Subscriptions aren’t just good for you. They’re great for customers too. They save time, often money, and ensure customers never run out of their favorite products.

Setting up subscriptions on Shopify? Here’s the quick version:

1. Pick a subscription app from the Shopify App Store

2. Set up your subscription offers

3. Add subscription options to your product pages

4. Test everything

Get it right, and subscription upsells can be a game-changer for your Shopify store.

7. Extra Services

Want to boost sales and make customers happier? Add extra services to your Shopify store. Here’s how:

Find Useful Extras

Think about what could make your products even better:

Extended warranties for electronics
Setup help for complex items
Gift wrapping for special occasions

Offer at the Right Time

Suggest extras when customers are most likely to say yes:

During checkout
On product pages
In follow-up emails

Show the Benefits

Tell customers why they should care:

Extra Service	What’s in it for Them?
Extended warranty	Less worry, cheaper repairs
Setup help	Saves time, ensures proper use
Gift wrapping	Easy, looks perfect

Don’t push extras customers don’t need. Focus on real value.

"Tech Gadgets Plus" saw a 15% jump in average order value after adding extended warranties to high-end electronics. They put the offer right on the product page and explained how it protects the customer’s purchase.

"Furniture World" added assembly services to bulky items. Result? Customer satisfaction went up 30% in just three months. Their secret? Offering the service at checkout and explaining how it saves time and hassle.

Good extra services can turn one-time buyers into loyal fans. It shows you care about their experience, not just making a sale.

Want to boost sales? Show customers items that go well with what they’re buying. Here’s how:

‘Other Customers Bought’ Sections

Add these to product pages. It’s like saying, "Hey, people who bought this also liked these." It works because we trust what others do.

Bite, a toothpaste company, nails this. Add toothpaste to your cart? Boom! A pop-up offers matching mouthwash and floss.

Smart Pop-ups

When someone adds to their cart, show a pop-up with related stuff. It’s all about timing.

Cart Suggestions

Put related products right in the cart. It’s your last chance to say, "Don’t forget this!"

Where	Why
Product pages	Customers see options while deciding
Pop-ups	Catches attention at key moments
Shopping cart	Last chance before checkout

"By Benson always offers more options. While you shop, they suggest upgrades. Result? Better service, bigger orders."

Pro Tip: Use Shopify apps like "Frequently Bought Together By Code Black Belt" ($9.99/month after a free trial) to set this up fast.

Just make sure your suggestions make sense. Nobody wants a random push for unrelated stuff.

9. Loyalty Program Upsells

A smart loyalty program with upsells can skyrocket your sales and keep customers coming back. Here’s the lowdown:

Tiered Loyalty System

Create a program where customers climb levels as they spend more:

Tier	Spend	Perks
Bronze	$0-$100	5% off upsells
Silver	$101-$500	10% off upsells, free shipping
Gold	$501+	15% off upsells, free shipping, early sale access

This setup? It’s like a game. Customers will want to level up for better perks.

VIP Treatment for Loyal Customers

Give your loyalty members the red carpet treatment:

Exclusive product bundles
First crack at new items
Members-only flash sales

Flipkart Plus nails this. Their members spend 7x more than others. That’s huge.

Points for Perks

Let customers earn and burn points on upsells. It’s a no-brainer:

Customers feel like they’re getting a deal
You boost your sales

Newegg‘s EggPoints program is spot-on. 100 points = $1 off future buys.

"Loyalty program members spend 5x more and buy 7x more often than non-members", says Akshay Kothari, CPO at Notion.

Quick Tip: Want to set up a loyalty program fast? Try Smile (from $49/month) or Growave (starts at $9/month).

10. Checkout Upsells

Checkout upsells can boost your Shopify store’s revenue. Here’s how to do it right:

One-click upsells

Make adding extra items easy. No re-entering payment info. Just one click.

A CBD vape brand tried this. They offered a discounted battery with cartridge purchases. Result? 81 extra orders in a week.

Last-minute add-ons

Show related products right before purchase. It works.

Jasper Caven, a German health brand, did this. They offered a special discount at checkout. They made €14,000 from 154 orders in 35 days.

Free shipping progress

Show customers how close they are to free shipping. It encourages larger orders.

Order Total	Shipping Cost	Message
$0 – $49.99	$5.99	"Add $XX.XX for free shipping!"
$50 – $99.99	$3.99	"Almost there! $XX.XX more for free shipping!"
$100+	Free	"You’ve got free shipping!"

These strategies work. Metaflow, a Shopify Plus brand, made €63,000 in 25 days with upsells.

"Keep checkout simple. One or two relevant offers max", says a Shopify Plus expert.

Getting started:

Use apps like ReConvert or AfterSell for one-click upsells.
On Shopify Plus? Use Checkout Extensions.
Test different products, discounts, and copy. Keep improving.

Conclusion

Upselling can supercharge your Shopify store’s sales and make customers happier. It’s a win-win.

Why upselling rocks:

It’s cheap: 68% more cost-effective than finding new customers.
It boosts revenue: 10-30% increase on average.
It helps customers: When done right, it saves them time and adds value.

Ready to start? Here’s how:

Pick 2-3 strategies from this list.
Test and track results.
Add more as you get comfortable.

Remember: Focus on helping your customers. Amazon nailed this approach, with 35% of sales coming from cross-selling.

Strategy	Results
Checkout Upsells	€63,000 in 25 days (Metaflow)
One-Click Upsells	81 extra orders in a week (CBD vape brand)
Last-Minute Add-Ons	€14,000 from 154 orders in 35 days (Jasper Caven)

The numbers don’t lie. Upselling works. So, what are you waiting for? Get out there and start boosting those sales!

Checklist: Checking and Improving Your Upsell Strategies

Here’s how to keep your upsell game strong:

Check upsell performance regularly

Track your upsells’ success. Use Shopify’s analytics or third-party apps to monitor:

Conversion rates
Average order value (AOV) increase
Revenue generated

Test different upsell offers and locations

Mix it up to find what works:

Post-purchase vs. in-cart upsells
Product bundles vs. individual items
Different price points

Use A/B testing to compare. The UpsellPlus app for Shopify makes this easy for checkout upsells.

Ask customers what they think

Get feedback to improve:

Send post-purchase surveys
Add a feedback form to your thank-you page
Reach out directly for opinions

Use this info to align upsells with customer needs.

Make changes based on results

Use your data to improve:

Tweak underperforming product bundles
Adjust upsell timing if cart abandonment increases
Focus on what’s working (e.g., post-purchase upsells)

Keep up with new Shopify upsell tools

Stay in the loop:

Check Shopify’s app store for new upsell apps
Read Shopify’s blog for feature updates
Browse industry blogs and forums for tips

FAQs

How do I offer an upsell on Shopify?

Want to boost your Shopify sales? Here’s how to set up upsells:

Get a Shopify upsell app
Choose your upsell products
Create tempting offers
Test for 1-2 weeks
Check your results
Tweak and improve

Pro tip: Think like your customer. What do they REALLY need? Make your offers feel natural and create a bit of FOMO. And don’t forget to showcase those premium products!

What is an example of upselling on Shopify?

Let’s look at some real-world Shopify upsells:

Free shipping tease: Show how close customers are to free shipping. It’s like a game they can’t resist!
Bundle it up: Kelley Baker Brows pairs brow powder with highlighters and setting gels. Smart, right?
Perfect pairs: Selling a coffee maker? Suggest beans or filters. It’s like peanut butter and jelly!
Upgrade fever: Tech stores love showing off the latest and greatest (and pricier) versions.
After-purchase perks: CRVFT offers sweet deals AFTER you buy. Free organizers with that new luggage? Yes, please!

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