10 Shopify Checkout Customization Tips to Boost Sales

Want to increase your Shopify store’s conversion rate? Optimize your checkout process. Here are 10 proven tips to boost sales:

1. Simplify checkout to one page
2. Allow guest checkout
3. Improve mobile experience
4. Add more payment options
5. Display trust badges
6. Match checkout design to your brand
7. Suggest related products
8. Show clear shipping info
9. Use smart defaults
10. Prevent cart abandonment

Tip	Potential Impact
One-page checkout	21% lift in conversions
Guest checkout	30% fewer abandonments
Mobile optimization	659% increase in mobile revenue
Multiple payment options	70% fewer abandonments
Trust badges	Up to 42% more conversions
Upsells/cross-sells	20% higher average order value
Clear shipping costs	47% fewer abandonments

Implementing these tips can significantly reduce cart abandonment and increase completed purchases. Focus on simplifying the process, building trust, and reducing friction to turn more browsers into buyers.

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Why Customize Shopify Checkout

Customizing your Shopify checkout isn’t just nice to have – it’s a game-changer. Here’s why:

1. Boost Sales: A smooth checkout can make or break a sale. Tailoring it addresses common issues that lead to cart abandonment.
2. Brand Consistency: Your checkout is part of your brand experience. Customizing it maintains your look and feel throughout the purchase journey.
3. Improve User Experience: A well-designed checkout reduces friction and makes buying easier.
4. Increase Conversions: Custom checkouts can lead to higher conversion rates. Shop Pay boasts a 91% higher conversion rate on mobile compared to standard checkouts.
5. Reduce Cart Abandonment: 69% of shoppers abandon their carts. Customizing your checkout can help recover some of these lost sales.

Real-world examples:

Company	Customization	Result
Glossier	Added progress bar	Improved user experience
Unnamed Brand	Free shipping at checkout	5% increase in conversion rate
Majesty Coffee	Refined interface	More attractive and functional experience

"When we allowed free shipping [at checkout], we could see that people bought more often than before, which helped us increase our conversion rate by five percent." – Aviad Faruz, CEO of Faruzo

Even on the Basic plan, you can make impactful changes like:

• Adding your logo
• Changing colors and fonts
• Enabling guest checkout
• Adding trust badges

1. Make Checkout Simpler

Simplifying your Shopify checkout can lead to more sales. Here’s how:

Implement One-Page Checkout

Shopify’s new one-page checkout (available from October 2023) can reduce cart abandonment. It lets customers complete their purchase on a single page.

Minimize Required Fields

Only ask for essential information. Remove unnecessary fields to speed up the process.

Use Auto-Fill and Validation

Implement tools like dropdown menus and input validation to make information entry easier.

Add a Progress Bar

Include a clear progress bar to help customers understand where they are in the process.

Enable Guest Checkout

Allow customers to buy without creating an account. This can increase conversion rates.

Feature	Standard Checkout	Simplified Checkout
Pages	Multiple	One
Fields	Many	Essential only
Account creation	Required	Optional
Progress indicator	Often missing	Clear and visible

Results of Simplification

• Shop Pay shows a 91% higher conversion rate on mobile compared to standard checkouts.
• One-page checkouts can reduce abandonment rates by up to 20%.

"Online shoppers want fast, simple checkouts that don’t require them to go through unnecessary hassle." – Groove Commerce

2. Allow Guest Checkout

Offering guest checkout can boost sales and reduce cart abandonment. Here’s why it matters:

• It speeds up buying for the 66% of consumers who expect to check out in 4 minutes or less
• It addresses concerns of shoppers wary of creating another online account
• It can reduce cart abandonment rates by up to 30%

To implement guest checkout effectively:

1. Make it the default option at checkout
2. Only ask for essential information
3. Offer account creation as an optional step after purchase

Checkout Type	Cart Abandonment Rate
Guest Checkout	70%
Account Required	96%

This 26% difference can significantly impact your bottom line.

"The bottom line is that by not offering guest checkout, your store’s conversion rates can drop and cart abandonment rate will go up." – Shero Commerce

Consider a balanced approach – encourage account creation by highlighting benefits after purchase.

3. Improve Mobile Checkout

With 79% of smartphone users making purchases on their devices, optimizing mobile checkout is crucial. Here’s how:

1. Simplify the interface: Remove clutter and keep only essentials.
2. Enable autofill: Reduce typing for customers.
3. Offer guest checkout: Can reduce cart abandonment by up to 30%.
4. Use large, touch-friendly buttons: Make navigation easy on smaller screens.
5. Provide multiple payment options: Include popular mobile payment methods.
6. Implement a progress bar: Show customers where they are in the process.
7. Optimize for speed: Ensure quick loading on mobile devices.

Improvement	Result
Guest checkout	Up to 30% reduction in cart abandonment
Mobile optimization	659% increase in mobile shopping revenue (Easton Baseball)
Streamlined checkout	80% increase in mobile revenue (Klean Kanteen)

"The bottom line is that by not offering a smooth mobile checkout experience, your store’s conversion rates can drop and cart abandonment rate will go up." – Shero Commerce

4. Add More Payment Options

Offering various payment methods can boost sales and reduce cart abandonment. Here’s why:

• It reduces friction in buying
• It caters to different preferences
• It can help tap into new markets

Key stats:

Statistic	Value
Global shopping cart abandonment rate for retail	72.8%
Shoppers who leave due to poor purchasing experience	73%
Customers who abandon if preferred payment method is missing	17%

To add payment methods:

1. Log in to Shopify Admin Dashboard
2. Go to Settings > Payments
3. Click "Add payment methods"
4. Search for the payment option
5. Click "Activate" and follow setup steps

Popular options:

• Credit/debit cards
• PayPal
• Apple Pay
• Google Pay
• Shop Pay
• Buy Now, Pay Later options

Consider your target audience when choosing. Balance options with checkout simplicity – aim for 4-5 methods covering most needs.

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5. Show Trust Badges

Trust badges can boost sales by making customers feel safe. They show your site is secure and data is protected.

Why trust badges matter:

• They reduce worry about online shopping risks
• They show you care about customer safety
• They can lower cart abandonment rates

Statistic	Value
Shopping carts abandoned due to security concerns	17%
Increase in conversions with trust badges (HulkApps study)	42%
Boost in hotel bookings with VeriSign EV certificates	30%

To add trust badges:

1. Pick badges from trusted sources
2. Get the badge code from the provider
3. Add the code to your Shopify theme

Key trust badges to consider:

• SSL badges
• Payment method logos
• Money-back guarantee seals
• Third-party endorsements

Place badges where they’ll have most impact:

• On product pages
• In the shopping cart
• On the checkout page

Don’t go overboard – too many can hurt trust. Pick 3-4 that matter most to your customers.

6. Match Checkout to Your Brand

Aligning checkout design with your brand boosts sales and trust. Here’s how:

1. Add your logo: Place it at the top of the checkout page.
2. Use brand colors: Apply to buttons, form fields, and backgrounds.
3. Choose the right fonts: Select fonts matching your brand’s style.
4. Include a background image: Add a relevant image reflecting your brand.
5. Keep it simple: A clean design helps customers focus on purchasing.

Brand	Customization	Result
Peepers	Added phone support info	Increased customer confidence
Taylor Stitch	Included "WHY CHOOSE US?" section	Reinforced brand benefits
Endy	Matched colors and fonts to brand	Raised brand credibility

"The ability to customize with Shopify Plus really allows us to push it to the limit and create a custom checkout experience customers can trust." – John Hart, ecommerce manager at Peepers

To customize your Shopify checkout:

1. Go to Shopify Admin
2. Click "Settings", then "Checkout"
3. Select "Customize checkout"

Use the drag-and-drop editor for changes. Shopify Plus users can use the Checkout Branding API for advanced customization.

7. Suggest Related Products

Adding upsell and cross-sell options during checkout can boost sales. Here’s how:

1. Use Shopify apps for easy implementation

App Name	Key Feature	Rating	Starting Price
Candy Rack	One-click upsell	4.9/5	$29.99/month
Frequently Bought Together	Bundle recommendations	4.9/5	$6.99/month
Wiser	Personalized recommendations	4.9/5	$9.99/month

2. Offer relevant products
3. Use smart pricing: Aim for 10-30% of original purchase price.
4. Create urgency: Present upsells as limited-time offers.
5. Keep it simple: Limit to one or two highly relevant options.
6. Personalize your offers: Use past purchase data to tailor suggestions.
7. Test different strategies: Experiment with various approaches.
8. Use clear, enticing language: Phrases like "Frequently bought together" can be appealing.
9. Consider post-purchase upsells: Offer after initial purchase for easier acceptance.

8. Show Clear Shipping Info

Clear shipping information reduces cart abandonment. Here’s how:

1. Use flat rate shipping: Makes costs predictable.
2. Display shipping rates upfront:

Order Value	Shipping Cost
$0 – $50	$9.99
$51 – $100	$4.99
$101+	Free

3. Show estimated delivery dates: Builds trust and improves satisfaction.
4. Implement a Free Shipping Bar: Informs visitors about free shipping thresholds.
5. Use Shopify apps for Estimated Delivery Dates (EDDs):

App Name	Key Feature	Starting Price
Omega Estimated Delivery Date	Customizable EDDs	Free plan available
Estimated Delivery Date Shopify ‑ Plus	Multiple shipping methods	Free plan available
EDDer	Real-time updates	Free plan available

6. Offer calculated shipping rates: Show rates from carriers like USPS or UPS.
7. Be transparent about international shipping: Clearly communicate policies.

9. Use Smart Defaults

Smart defaults make checkout smoother and faster. Here’s how to implement them:

1. Address Autocomplete: Enable Shopify’s built-in feature.
2. Pre-fill Customer Information: Use checkout permalinks for returning customers.
3. Default Payment Method: Set the most popular option as default.
4. Smart Shipping Selection: Pre-select the most common shipping method.
5. Remember Previous Choices: Default to last used options for returning customers.

Action	How to Do It
Enable Address Autocomplete	Settings > Checkout > Order processing > Enable feature
Use Checkout Permalinks	Create custom URLs with pre-filled customer info
Customize Payment Options	Install a payment customization app
Set Default Shipping	Use data on most popular shipping method to pre-select

10. Prevent Cart Abandonment

To reduce the 70.19% average cart abandonment rate:

1. Show all costs upfront: Display shipping, taxes, and fees early.
2. Offer guest checkout: Let customers buy without signing up.
3. Speed up delivery: Provide faster options or clearer delivery info.
4. Simplify the process: Cut unnecessary steps and form fields.
5. Build trust: Add trust badges and clear policies.
6. Use exit-intent popups: Catch leaving customers with a final offer.
7. Send reminder emails: Follow up with gentle reminders.

Device	Abandonment Rate
Desktop	73%
Mobile	85%
Tablets	80%

"The abandonment cart email is a friendly reminder for your customers that you are still holding their item for them in your cart." – Charlene Boutin, Author

Wrap-up

Customizing your Shopify checkout can significantly boost sales. Key takeaways:

1. Simplify the process
2. Allow guest checkout
3. Show all costs upfront
4. Add payment options
5. Display trust badges
6. Match your brand
7. Suggest related items
8. Be clear about shipping
9. Use smart defaults
10. Prevent abandonment

Tip	Potential Impact
Simplify checkout	26% fewer abandonments
Allow guest checkout	34% fewer abandonments
Add payment options	70% fewer abandonments
Display trust badges	Up to 40% more conversions
Suggest related items	20% higher average order value

By implementing these tips, you can create a smoother checkout experience, leading to more completed purchases and higher sales.

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