10 Shopify Checkout Tips to Boost Sales in 2024

Want more sales? Optimize your checkout. Here are 10 proven tips:

1. Speed it up
2. Make mobile smooth
3. Add payment options
4. Show it’s secure
5. Personalize it
6. Match your brand
7. Be clear on shipping
8. Allow guest checkout
9. Follow up on carts
10. Suggest related items

Quick look at potential gains:

Tip	Benefit
Faster checkout	Up to 35% more conversions
Guest checkout	14% fewer abandoned carts
Security badges	18% fewer security concerns
Mobile-friendly	659% boost in mobile sales
Cart recovery emails	20% recovery rate

Small tweaks can lead to big wins. One brand saw 7.17% more conversions and $7.60 higher average orders in just 4 weeks.

Related video from YouTube

Why Checkout Matters

Your checkout can make or break sales. Here’s why it’s crucial:

1. Stops Cart Abandonment

70.19% of carts get abandoned. That’s 7 out of 10 potential sales lost, often due to poor checkout.

2. Boosts Conversions

Tweaks can have huge impact:

• Fewer steps = up to 35% more conversions
• Free shipping = 50% more conversions

3. Improves Mobile Experience

More people shop on phones. One-page checkouts work great for mobile.

4. Builds Trust

Show security badges and reviews to make shoppers feel safe.

5. Matches Your Brand

Keep checkout looking like your store for a smooth experience.

6. Offers Payment Choices

More options can mean more sales.

7. Simplifies the Process

17% leave because checkout is too complex. Fix it by:

• Cutting form fields
• Offering guest checkout
• Using progress bars

8. Upsells and Cross-sells

Suggest related items to boost order value.

9. Saves Customer Info

Let customers save details for faster future buys.

10. Gets Valuable Data

Learn about your customers to improve marketing and products.

Remember, small changes can have big results. One brand saw 7.17% more conversions and $7.60 higher average orders in just 4 weeks.

1. Make Checkout Faster

Speed sells. Here’s how to turbocharge your Shopify checkout:

1. Cut form fields Slash fields by 20-60%. Aim for 6-8 max.
2. Enable autofill Let customers save details for next time.
3. Add one-click checkout Shop Pay can speed things up by 40%.

"90% of our transactions are through Shop Pay. It’s quick, secure, and seamless." – Sophie Gibson, S’wheat

4. Use address lookup Suggest full addresses from partial input.
5. Show progress Let customers know how far along they are.
6. Optimize for mobile 60% of e-commerce happens on phones.
7. Speed up loading Compress images, use a CDN. Aim for under 3 seconds.

2. Improve Mobile Checkout

Mobile’s huge, but many still bail. Here’s the fix:

1. Simplify: Cut steps. Use one-page checkout if possible.
2. Big buttons: Make "Buy Now" easy to tap.
3. Guest checkout: Let people buy without accounts.
4. Show progress: Use a bar to prevent frustration.
5. Quick pay: Add Apple Pay, Google Pay, PayPal.
6. Smart forms: Auto-fill and show number pads for phones.
7. Clear shipping: Show costs early to avoid surprises.
8. Test on phones: Check on real devices.

Quick benefits:

Change	Result
One-page checkout	Up to 35% more sales
Guest checkout	14% fewer abandoned carts
Mobile payment	61% more likely to buy

Easton Baseball saw a 659% jump in mobile sales after adding a floating "add to cart" button and guest checkout.

3. Add More Payment Options

More ways to pay = more sales. Here’s how:

1. Add popular methods: PayPal, Stripe, Square alongside cards.
2. Go local: Add options for international customers.
3. Offer "Buy Now, Pay Later": Klarna can boost cart sizes.
4. Set up digital wallets: Apple Pay and Google Pay for mobile.
5. Compare fees:

Method	Fee
PayPal	2.9% + $0.30
Stripe	2.9% + $0.30
Square	2.9% + $0.30
Klarna	2.49% + £0.20 (UK/Ireland)

6. Easy setup: Choose gateways that work smoothly with Shopify.
7. Ensure security: Pick PCI-compliant options.
8. Show logos: Display accepted methods clearly.

"PayPal is trusted by over 220 million customers worldwide." – PayPal rep

4. Show Security Features

Build trust, boost sales. Here’s how:

1. Add trust badges: Place near payment area.
2. Highlight SSL: Show the padlock icon.
3. Display PCI compliance: Mention you follow standards.
4. Show HTTPS: Make sure URL starts with "https://".
5. Create a security page: Explain measures in detail.

Quick impact comparison:

Feature	Trust Impact
SSL Certificate	High
Trust Badges	Medium to High
PCI Compliance	Medium
HTTPS in URL	Low to Medium

70% of carts are abandoned, with 19% citing security worries. Addressing this can recover lost sales.

"The padlock icon next to the URL shows SSL is active." – Shopify security expert

Secure all external links to avoid mixed content issues.

5. Tailor Checkout to Each Customer

Personalization boosts sales. Here’s how:

Use data wisely Track behavior and history to customize.

Suggest smart add-ons Show items that go well with the cart.

"Optimizing subscriptions at checkout increased completion by +17.9%." – Oliver Brocato, Tabs Chocolate

Make accounts worthwhile Explain perks like managing subscriptions.

Add custom fields Gather key info:

• Delivery instructions
• Gift messages
• Marketing preferences

Show personalized support Make help easy to find.

Tactic	Potential Gain
Smart recommendations	Up to 8% more conversions
Tailored journey	Up to 12% higher order value
Checkout subscriptions	17.9% more completions

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6. Match Checkout to Your Brand

Make checkout feel like your store. Here’s how:

Add your logo: Place it left, right, or center.

Choose colors: Match your brand for:

• Buttons
• Forms
• Accents

Pick your font: Over 100 options in Shopify.

Set a background: Add an image or color to the banner.

"Customizing checkout builds trust. It shows we’ll take care of customers." – John Hart, Peepers

Quick setup:

1. Go to Shopify Admin
2. Click "Settings" > "Checkout"
3. Select "Customize checkout"

Keep it simple. Don’t distract from the main goal.

Element	Option
Logo	Upload and place
Colors	Buttons, forms, accents
Font	100+ choices
Background	Image or color for banner

7. Be Clear About Shipping

Shipping clarity sells. Here’s how:

Show costs upfront: Display fees with product prices.

Offer choices: Give options for speed and price:

Method	Time	Cost
Standard	5-7 days	$5.99
Express	2-3 days	$12.99
Next Day	1 day	$19.99

Use clear terms: Say "1-2 day shipping" not just "express."

Highlight free shipping: "Free shipping on orders over $75."

Provide tracking: Let customers know they’ll get updates.

State limits: "Free shipping in continental US only."

Update in real-time: Use apps like ShippyPro for accurate costs.

Clear shipping builds trust and sets expectations. This leads to more sales and happier customers.

"75% of global shoppers consider shipping costs when buying online." – Shopify

8. Let Customers Check Out as Guests

Guest checkout boosts sales. Here’s why:

• Fast: Buy quickly without signing up.
• Less friction: No new password to remember.
• Builds trust: First-timers share less info.

28% of shoppers leave when forced to create accounts. That’s a lot of lost sales.

Setup is easy:

1. Go to Shopify admin
2. Click "Settings" > "Checkout"
3. Uncheck "Require customers to create an account"

Tips:

• Make "Guest Checkout" visible
• Ask for only essential info
• Offer account creation after purchase

Try the No-Account Repeat Order app. Guests reorder with just email and a code.

Guest Checkout Perks	Impact
Faster buys	More conversions
Less info shared	Builds trust
Fewer abandoned carts	More sales

Offer both guest and account options to please everyone.

9. Follow Up on Unfinished Orders

Don’t let sales slip away. Here’s how to recover them:

Act fast Send your first email within an hour. This can lead to a 20.3% conversion rate.

Use a 3-email series:

1. Reminder: 10-30 minutes after. Show left items.
2. Create urgency: Within 24 hours. Highlight limited stock.
3. Offer incentive: A few days later. Add a discount.

Get personal Use names and show abandoned item images.

Use Shopify’s tools:

1. Go to Shopify admin
2. Click "Settings" > "Checkout"
3. Enable "Send abandoned checkout emails"
4. Choose "Anyone who abandons"
5. Set timing to 10 hours
6. Customize email content

Track results Use Shopify’s Abandoned Checkouts report.

Strategy	Purchase Likelihood
One email	Base rate
Multiple emails	2.4x more likely

10. Suggest Extra Items at Checkout

Boost sales with smart suggestions. Here’s how:

Show related products If they’re buying a dress, show matching accessories.

Keep it simple Suggest 2-3 items max. Makes decisions easier.

Use AI Let tools suggest based on similar customer buys.

Add low-cost items Small, cheap add-ons often sell well.

Create urgency Show stock levels or recent buys.

Real example:

Brand	Strategy	Result
Metaflow	Higher upsells for pricier carts	1,382 upsells, €63,000 extra in 25 days

Offer bundles Group related items at a discount.

Use pop-ups wisely Show suggestions when adding to cart, but don’t annoy.

Suggest items that truly add value. This builds trust and repeat business.

Wrap-Up

Customizing checkout can boost 2024 sales. Here’s why it matters:

Stop Cart Abandonment 70% of shoppers leave items behind. Fix issues like unexpected costs and slow delivery.

Boost Conversions Small changes, big impact:

Change	Result
Add Shop Pay	91% higher conversion
Allow guest checkout	25% fewer abandoned carts
Show security badges	18% fewer security concerns

Increase Order Value Suggesting related items works. Fame On Central saw 20% higher average orders.

Improve Customer Experience Smooth checkout = happy customers = more repeat business.

Key Takeaways:

1. Keep it simple: One-page checkout when possible.
2. Offer options: Guest checkout and multiple payment methods.
3. Build trust: Show security and clear shipping info.
4. Personalize: Tailor to each customer.
5. Follow up: Remind about unfinished orders.

Tracking Your Results

Watch these numbers:

1. Conversion Rate: (Sales / Visitors) x 100
2. Cart Abandonment: (Abandoned carts / Created carts) x 100
3. Average Order Value: Total revenue / Number of orders

Tools:

• Shopify Analytics: Built-in basics
• Google Analytics: Deeper insights
• CustomerLabs: No-code conversion tracking

Good numbers look like:

Metric	Average	Good	Great
Conversion	1.3%	3.7%	5.2%
Abandonment	69.99%	60%	50%

Tips:

• Check weekly
• Compare over time
• Act on data
• Test and adjust

CustomerLabs users saw up to 32% higher conversion rates.

FAQs

Best Shopify checkout apps?

Top picks for 2024:

App	Key Feature
Shipoff	Shipping discounts
Fast Checkout Cart Upsell+Gift	Quick checkout with upselling
Instant Checkout – Buy Button	One-click buying
Payfy	Custom payment rules
ReConvert Post Purchase Upsell	Post-purchase upselling
Shipfy	Shipping rule customization
K: Daily Deals|Checkout Sales	Time-limited offers

Choose apps that work with your payment gateway and sales channels.

One-page checkout benefits?

1. Faster process
2. Less friction
3. Mobile-friendly
4. Reduced confusion

"One-page checkout takes a lot of headache out of buying." – AVADA Commerce

Shopify data shows:

• 35% less cart abandonment
• 20% higher conversion rates

To enable:

1. Log in to Shopify admin
2. Go to "Settings"
3. Click "Checkout"
4. Toggle "Enable One Page Checkout" to "On"

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