Checkout Links
20 Shopify Checkout Optimization Tips to Boost Sales
August 26, 2024
Want to sell more and keep customers from leaving? Make your checkout better with these tips:
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1. Make checkout easier
Cut steps, ask for less info, and show progress. S’wheat saw 1.72x more sales with one-click checkout.
2. Let guests check out
No account needed means faster buying. 34% leave if forced to sign up.
3. Make it work on phones
81% of Shopify traffic is mobile. Design for all screens and add mobile-friendly features.
4. Give payment choices
Offer cards, PayPal, and digital wallets. 59% use debit cards, 51% use credit cards online.
5. Use clear ‘Buy Now’ buttons
Make buttons stand out. One store cut cart abandonment 50% by changing button color.
6. Show trust symbols
Add security badges and reviews. 62% quit buying due to security worries.
7. Offer free/flat shipping
62% expect free shipping. Set a minimum order or raise prices slightly to cover costs.
8. Use auto-fill and address checking
Save time and cut errors. Shopify’s address tool saves 20% time on mobile.
9. Check for errors fast
Show mistakes right away. Use clear messages to help fix issues quickly.
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10. Show order details
List all costs clearly. 55% leave due to surprise fees.
11. Add live chat help
Solve problems fast. Chat users spend 60% more.
12. Use pop-ups when customers leave
Catch leaving shoppers with deals. Cart abandonment pop-ups convert at 17.12%.
13. Add one-click checkout
Speed up repeat buys. Shop Pay sees 1.72x higher checkout-to-order rates.
14. Speed up checkout pages
70% say speed affects buying. Optimize images, use lazy loading, and minimize scripts.
15. Create urgency
Use time-limited offers and low stock warnings. Tap into FOMO to drive quick action.
16. Let customers track orders
85% buy again from stores with good tracking. Use Shopify’s tools or add a tracking app.
17. Follow up on abandoned carts
Email within 1-3 hours. A 3-email series can boost orders by 69%.
18. Explain return policies
76% say policies affect buying decisions. Make your policy clear and easy to find.
19. Suggest more products
Show related items. 31% of revenue comes from recommendations.
20. Test and improve
Keep testing checkout elements. Small changes can lead to big results.
Remember, always be testing. What works for one store might not work for yours. Keep improving to boost sales and keep customers happy.
