Want to stop losing sales on your Shopify store? Here’s how to use cart abandonment tracking:
- What it is: Cart abandonment happens when shoppers add items but don’t buy.
- Why it matters: It costs e-commerce $18 billion yearly. Fixing it can boost sales by 35%.
- How Shopify helps: Built-in tools track abandonment and give you insights.
Key steps to reduce cart abandonment:
- Check your data weekly
- Send reminder emails (41% open rate)
- Make checkout faster (aim for under 4 minutes)
- Use exit popups (can convert 17% of leaving customers)
- Show all costs upfront
- Offer multiple payment options
Metric | What to Know |
---|---|
Abandonment Rate | Aim for below 70% |
Recovery Rate | How many abandoned carts become sales |
Time to Checkout | Shorter is better |
Revenue Recovered | Money from previously abandoned carts |
Remember: About 7 in 10 shoppers abandon carts. Use these tips to win them back and boost your Shopify sales.
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Basics of Shopify Analytics
Shopify Analytics is your built-in data buddy. It helps you make smart choices for your store. Let’s dive in.
Shopify Analytics dashboard
The dashboard is your store’s health check. It shows:
- Total sales
- Sales by channel
- Online store conversion rate
- Returning customer rate
- Average order value
- Total orders
You can switch up the date range to spot trends. It’s like before-and-after photos for your store’s performance.
Main metrics in Shopify
Shopify tracks a bunch of numbers. Here are the big ones:
Metric | What it means | Why it matters |
---|---|---|
Conversion rate | Visitors who buy | Shows if your site turns lookers into buyers |
Average Order Value (AOV) | Money spent per order | Tells you if your pricing and upselling work |
Cart Abandonment Rate | Almost-buyers who bail | Flags checkout hiccups |
Returning Customer Rate | Repeat customers | Measures customer loyalty |
These numbers are like your store’s vital signs. They tell you where to focus.
Using data for business choices
Shopify’s data isn’t just pretty charts. It’s a goldmine for decisions:
1. Spot winners: Find your best-selling products. Stock up and show them off.
2. Tune up your site: See how visitors use your store. Fix the bumpy parts.
3. Target ads: Learn who’s buying. Speak their language in your marketing.
4. Smooth out checkout: High cart abandonment? Maybe you need more payment options or fewer steps.
5. Stock smarter: Use inventory reports to know what to restock and when.
Check these numbers regularly. It’s like giving your store a regular check-up to keep it healthy and growing.
Tracking cart abandonment in Shopify
Shopify’s tools make it easy to monitor cart abandonment. Here’s how to use them to boost your sales:
Finding cart abandonment data
To access your cart abandonment info:
- Log into Shopify
- Go to "Orders"
- Click "Abandoned Checkouts"
You’ll see a list of abandoned carts with customer info, email status, recovery status, and cart value. Shopify keeps this data for 3 months.
Key cart abandonment metrics
Two numbers to watch:
-
Abandoned Cart Rate: How many people bail on their purchase.
(Added to cart sessions – Completed sales) / Added to cart sessions x 100 -
Cart Recovery Rate: How well you’re winning back lost sales.
(Recovered carts / Total abandoned carts) x 100
Example:
Metric | Value |
---|---|
Sessions added to cart | 994 |
Completed sales | 430 |
Abandoned cart rate | 57% |
This store is losing over half its potential sales. That’s a big opportunity.
Making sense of your data
- Look for patterns in abandonment times or products
- Check if your checkout process is too complex
-
Track abandoned cart email effectiveness with UTM tags:
{{ url }}&utm_source=shopify&utm_medium=email&utm_campaign=abandoned
- Use Shopify’s Analytics Dashboard to check your online store conversion rate
- Review the Abandoned Reports page for email and recovery details
Ways to reduce cart abandonment
Want more Shopify sales? Let’s tackle cart abandonment. Here’s how to keep customers buying:
Make checkout easier
Smooth checkout is key. Pipcorn does it right:
- Mobile-friendly pages
- Progress bar
- Autofill for shipping and billing
Customers zip through without frustration.
Add more payment options
Give choices. Helm Boots offers:
Payment Options |
---|
Shop Pay |
Google Pay |
PayPal |
Amazon Pay |
More options = faster purchases.
Use exit popups
Catch leaving customers with popups offering:
- Discounts
- Free shipping
- Customer service help
Turn almost-sales into actual sales.
Send reminder emails
Don’t let carts gather dust. Follow-up emails work:
- 45% open rate
- Over 10% conversion rate
Keep it simple: remind, offer help, maybe add a small discount.
Be clear about shipping
No surprise costs at checkout. Casper does it right:
Free shipping & returns
Right under the "Add to Cart" button. No guessing games.
Each small change can boost sales. Keep testing and tweaking.
Advanced cart abandonment tracking
Want to level up your cart abandonment tracking? Let’s explore some powerful tools and methods.
Google Analytics + Shopify
Google Analytics (GA) offers a deep dive into customer behavior. Here’s why it’s a game-changer:
- Free and feature-rich
- Tracks key metrics like traffic sources and conversion rates
- Enables better customer segmentation
Getting started is easy:
1. Create a Google account
2. Turn on Enhanced Ecommerce tracking in Shopify
3. Add the GA tracking code to your Shopify admin
Pro tip: Go for GA4. It’s got better data privacy controls and smart insights.
Supercharge with apps
Shopify’s built-in analytics are good, but third-party apps can take you further:
App | Standout Feature | Cost |
---|---|---|
Omnisend | Pro-level segmentation | Free plan; Paid from $16/month |
PushOwl | Push notifications | Free plan; Business from $19/month |
Cartly | Auto reminders | Free plan; Pro at $14.99/month |
Omnisend is a top pick. It’s about 40% cheaper than similar apps but packs a punch. It can track visitors with cookies, sending cart abandonment messages even to non-subscribers.
Custom reports: Your data, your way
Custom reports let you zero in on what matters most. Here’s how to make one in Shopify:
1. Head to Analytics > Reports
2. Hit "Create custom report"
3. Pick a report type
4. Name it
5. Tweak filters and columns
6. Save
Want more? Check out Mipler. It’s got 60+ built-in reports and lets you create your own. Add columns, set filters, and even get email alerts for key metrics.
"I love this app. It’s super easy to customize and there’s tons of flexibility with the data." – Mipler user from Singapore
Using cart abandonment data
Cart abandonment data can supercharge your sales. Here’s how to make it work for you:
Finding patterns in abandoned carts
Look for these trends:
- When carts are abandoned
- Which products are left behind
- Price points where customers hesitate
eBags spotted a pattern: high-priced items were often abandoned. They used Google AdWords retargeting to fix this, boosting revenue by 15%.
Grouping customers by behavior
Split your cart abandoners into these groups:
Segment | Behavior | Approach |
---|---|---|
Window shoppers | Add items, rarely buy | Soft reminders |
Price-sensitive | Ditch pricey carts | Time-limited discounts |
Busy browsers | Start checkout, don’t finish | Streamline checkout |
Tailoring ads to customers
Use these groups to create targeted ads:
1. Retargeting campaigns
Show ads for items left in carts.
2. Email sequences
Send reminders based on cart value and customer history.
3. Personalized offers
Give incentives that match customer preferences.
"Segmented emails make up at least 58% of all email revenue." – Email marketing study
Pro tip: Send your first recovery email within an hour of abandonment. It works best.
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Tips for tracking cart abandonment
Want to sell more on Shopify? Here’s how to keep an eye on those abandoned carts:
Check data often
Don’t let your stats collect cobwebs. Look at your cart abandonment numbers every week. You’ll catch trends fast and fix issues before they grow.
Studies show about 70% of online shoppers ditch their carts.
If you’re below that? Nice work. Above it? Time to make some changes.
Test checkout changes
A/B testing is your best friend. Here’s the drill:
1. Pick one thing to change: Maybe a new button color.
2. Split your visitors: Half see the old, half see the new.
3. Wait a bit: Give it a week or 1,000 visitors.
4. Look at the results: Did fewer people bail? If yes, keep it. If not, try something else.
Keep tweaking based on data
Your Shopify store needs constant care. Use your data to guide your changes:
- High shipping costs scaring people off? Try free shipping over a certain amount.
- Lots of mobile users giving up? Check how your site looks on phones.
- People leaving at payment? Add more ways to pay.
Shopify gives you details on each abandoned cart. Use this info to figure out why people are leaving.
Measuring results of reducing abandonment
You’ve tweaked your Shopify store to cut cart abandonment. Now what? Let’s see if it worked.
Key numbers to watch
Keep an eye on these:
Metric | What it means | Why it matters |
---|---|---|
Cart abandonment rate | % who add items but don’t buy | Shows checkout health |
Recovered carts | # of abandoned carts that become sales | Measures recovery success |
Time to checkout | How long to complete a purchase | Longer times = more abandonment |
Revenue from recovered carts | Money from previously abandoned carts | Shows value of your efforts |
Figuring out ROI
Here’s how to calculate your return on investment:
1. Count recovered carts
2. Multiply by average order value
3. Subtract recovery costs
Example: 20 recovered carts x $50 average value = $1,000. Minus $200 in costs = $800 ROI.
Long-term gains
Cutting abandonment isn’t just about quick wins. It can lead to:
- Higher customer lifetime value
- Better word-of-mouth
- Improved ad performance
"By targeting abandoned carts, you can recover close to 33% of those shoppers, potentially generating significant extra revenue."
Problems with tracking cart abandonment
Tracking cart abandonment isn’t easy. Here are some common challenges:
Keeping customer data safe
It’s a balancing act. You need data to improve, but customers want privacy.
The main issues:
- Getting consent for data collection
- Keeping data secure
- Following privacy laws (like GDPR)
How to handle it:
1. Be transparent about data practices
2. Use strong security measures
3. Get legal help to stay compliant
Handling missing data
Sometimes, you won’t have all the info. This happens when:
- Customers leave before entering their email
- Browser issues block data collection
- Tracking code fails
To deal with it:
- Look at trends, not just individual cases
- Use other data points to fill gaps
- Check your tracking setup regularly
Balancing tracking and user experience
You want data, but not at the expense of customer experience.
Do | Don’t |
---|---|
Use subtle tracking methods | Overuse popups |
Keep pages loading fast | Slow down your site with scripts |
Offer value for data | Ask for unnecessary info |
A smooth shopping experience often trumps perfect data collection.
"By targeting abandoned carts, you can recover close to 33% of those shoppers, potentially generating significant extra revenue."
This shows why tracking matters. But do it right – respect both your needs and customer preferences.
Future of Shopify Analytics and cart abandonment
Shopify Analytics is changing how stores tackle cart abandonment. Here’s what’s coming:
AI in predicting abandonment
AI is becoming a game-changer for spotting potential cart abandonment:
- It recognizes patterns that signal a customer might bail
- It helps create personalized offers to keep shoppers engaged
Dick’s Sporting Goods is already using AI to boost sales. They’re creating tailored content for shoppers based on AI insights.
Mobile-focused analytics
With more people shopping on phones, mobile data is crucial:
- Stores can now track how customers use their mobile apps
- This helps them smooth out the mobile checkout process
Device | Cart Abandonment Rate |
---|---|
Mobile | 85% |
Desktop | 70% |
These numbers show why mobile matters so much.
Connecting with other sales channels
Shopify stores are looking at data from all their sales channels:
- They can track if a customer who ditched their cart on the website later buys through Instagram
- This helps create better-targeted ads to bring customers back
"The average online shopping checkout dropout rate stands at 70.19%, meaning that out of every 100 prospective buyers, 70 leave without completing their purchase."
This stat shows why using all available data is key to boosting sales.
Conclusion
Cart abandonment is a big problem. About 70% of shoppers ditch their carts. That’s a lot of lost sales.
Here’s why tracking it matters:
- You can find checkout issues
- You’ll learn why people leave
- It helps you bring shoppers back
To use Shopify Analytics to fight cart abandonment:
1. Check your data often
Look at your abandonment rate every week. It helps you spot problems fast.
2. Use email reminders
Set up automatic emails for abandoned carts. They work well:
Metric | Value |
---|---|
Open rate | 41.18% |
Click rate | 9.50% |
Sales (3 months) | $60 million |
3. Make checkout easier
Most shoppers want to check out in 4 minutes or less. Make it happen.
4. Try exit popups
They can convert about 17% of leaving customers.
5. Be upfront about costs
Hidden fees make people leave. Show all costs early.
6. Offer payment choices
More options = more trust = more sales.
FAQs
How do I track abandoned carts on Shopify?
Tracking abandoned carts on Shopify is simple:
- Open your Shopify Admin
- Click "Orders"
- Choose "Abandoned Checkouts"
You’ll see a list of all abandoned carts, including:
- When they were abandoned
- What items were left behind
- The customer’s email
Is there a way to see abandoned carts on Shopify?
Absolutely. Here’s how:
- In your Shopify admin, go to "Orders"
- Click "Abandoned checkouts"
- Pick any abandoned checkout to view details
Shopify keeps this info for 3 months, giving you plenty of time to analyze and act.
How to calculate cart abandonment rate on Shopify?
Here’s a quick way to figure out your cart abandonment rate:
- In Shopify admin, head to Analytics > Dashboard
- Find "Added to Cart Sessions" and "Sessions Converted"
- Use this formula:
[(Added to Cart Sessions - Sessions Converted) / Added to Cart Sessions] * 100
Let’s say you have:
Metric | Value |
---|---|
Added to Cart Sessions | 994 |
Sessions Converted | 430 |
Your calculation would be: [(994 – 430) / 994] * 100 = 57%
So, your cart abandonment rate is 57%.