Get deep insights into your link performance with comprehensive analytics, trend analysis, and marketing attribution tracking. Monitor key metrics, analyze customer behavior, and optimize your campaigns for better results.
For advanced analysis beyond the built-in dashboard, create a new Exploration in Shopify’s native Analytics tab where you can find all your link data and build custom reports.

Analytics Dashboard

Complete guide to the main analytics dashboard with KPIs, trends, UTM tracking, and performance tables.

Single Link Analytics

Individual link performance analysis with time period filtering and interactive metric visualization.

UTM Tracking

Marketing campaign attribution analysis with UTM parameter tracking and performance insights.

Attribution

Track where your customers are coming from and which channels drive the most conversions.

​
Analytics Features Overview

Checkout Links provides two levels of analytics to help you understand and optimize your link performance:

​
Dashboard Analytics

Comprehensive overview of all your links with aggregate performance metrics, trend analysis, and marketing attribution. Detailed performance metrics for each specific link with time period filtering and trend visualization.

​
Getting Started with Analytics

1

Access the Analytics Dashboard

Navigate to the Analytics section in your Checkout Links admin to view your overall performance dashboard.
2

Review Key Metrics

Monitor essential KPIs including sales, orders, sessions, conversion rate, and average order value.
3

Filter and Analyze

Filter by individual links or timelines using the dropdowns at the top of the analytics dashboard.

​
Key Analytics Benefits

​
Performance Optimization

  • Identify top-performing links - Focus efforts on what works
  • Spot underperformers - Optimize or retire ineffective links
  • Track conversion trends - Monitor improvement over time

​
Marketing Attribution

  • UTM campaign tracking - Measure marketing channel effectiveness
  • Source attribution - Understand your best traffic sources
  • ROI analysis - Calculate return on marketing investment

​
Customer Insights

  • Conversion funnel analysis - See where customers drop off
  • Session behavior - Understand visitor engagement patterns
  • Customer acquisition - Track new vs returning customer performance

​
Understanding Sessions

Sessions are tracked using cookies stored on visitors’ devices. A session represents a period of continuous activity on your store:
  • Session duration - Ends after 30 minutes of inactivity or at midnight UTC
  • Multiple sessions - The same visitor can have multiple sessions
  • Sessions vs visitors - Session count is typically higher than visitor count
Example: A customer views your store for 20 minutes, then returns 2 hours later for 10 minutes = 2 sessions, 1 visitor. If they return within 10 minutes instead = 1 session, 1 visitor.