For deeper analysis and custom reporting, create a new Exploration in Shopify’s native Analytics tab where you can access all your link data and build advanced reports.
Key Performance Metrics
The dashboard displays six essential KPI cards with 30-day sparkline trends:- Sales - Total revenue generated from your links
- Orders - Number of completed orders through your links
- Average Order Value - Average value per order
- Sessions - Total visitor sessions to your links
- Sessions Converted - Number of sessions that completed checkout
- Conversion Rate - Percentage of sessions that resulted in orders
Each KPI card includes a 7-day sparkline showing recent trends at a glance.
Conversion Journey
View your customer conversion funnel showing:- Total sessions
- Sessions that reached checkout
- Sessions that completed orders
Trend Analysis
Interactive line charts display:- Sessions vs Orders - Compare traffic volume to conversion volume
- Sessions vs Sales - Compare traffic to revenue generation
UTM Tracking Analysis
Analyze your marketing attribution with donut charts for:- UTM Source - Which traffic sources perform best
- UTM Medium - Which marketing mediums drive conversions
- UTM Campaign - Which specific campaigns are most effective
Toggle between sales and sessions metrics for each UTM dimension to get different perspectives on performance.
Performance Details Table
The comprehensive performance table shows link-level data including:- Link name and shortcode
- Sessions, orders, and sales
- Conversion metrics (reached checkout, completed checkout)
- Customer acquisition (new vs returning customers)
The table is sortable by any column to help you identify top-performing links and optimization opportunities.
Time Range Filtering
Use the time range selector to analyze performance across different periods:- Today - Current day activity
- Last 7 days - Recent weekly trends
- Last 30 days - Monthly overview (default)