
Add UTM tags and custom parameters
UTM tags and custom parameters make it easier to see which ads, emails, or
social posts are driving sales. They will be visible in Shopifys native Analytics Reports.
1
Add or edit UTM tags
Enter values for Source, Medium, Campaign, and other UTM fields to track
your marketing efforts.
2
Add custom parameters (optional)
Create your own custom tracking fields if you need more detailed reporting.
3
Save
Your tracking tags will be added to the checkout link automatically.
Coordinate with your marketing team to use consistent UTM tags for better
reporting.