Why Use Checkout Links
Klaviyo’s default abandoned cart link takes customers back to their cart - that’s it. With Checkout Links, you can:- Offer tiered discounts - 10% off for carts over $50, 15% for carts over $100
- Add free shipping thresholds - Free shipping on orders over $75
- Include free gifts - Bonus item for high-value carts
- Combine incentives - Stack discounts, free shipping, and gifts based on cart value
This guide does not require a Klaviyo API key. You’ll use Klaviyo’s built-in variables to pass cart data directly through your link.
Quick Setup
Replace[abandonedId] in your link with this Klaviyo variable:
Create Your Abandonment Link
1
Create a new link
Go to Checkout Links and click Create Link.
2
Name your link
Give it a descriptive name like “Abandoned Cart” so you can easily identify it later.
3
Set a custom slug
Enter a custom slug such as
abandoned-cart or abandonment. This will be part of your URL.4
Enable Dynamic mode
Toggle on Dynamic to enable dynamic cart loading.
5
Select Abandonment type
Under the Dynamic settings, select Abandonment. This tells Checkout Links to expect cart data from the URL parameter.
Add Promotions (Optional)
With tiered promotions, you can offer different incentives based on cart value:| Cart Total | Offer |
|---|---|
| Up to $50 | Free shipping |
| $50 – $150 | Free shipping + 10% off |
| $150+ | Free shipping + 10% off + free gift |
Copy Your Link
1
Save your link
Click Save to create your abandonment link.
2
Copy the URL
Copy the link URL. It will look something like:Keep the
?a=[abandonedId] parameter - you’ll replace [abandonedId] with a Klaviyo variable in the next step.Add the Link to Your Klaviyo Flow
1
Open your Abandoned Checkout flow
In Klaviyo, navigate to your Abandoned Checkout flow. If you don’t have one, create a new flow using one of Klaviyo’s built-in abandoned cart templates.
2
Edit your email template
Open the email or SMS template you want to add the recovery link to.
3
Find your call-to-action button
Locate the CTA button (e.g., “Back to my cart” or “Complete your order”).
4
Replace the link URL
Replace the current link (usually
{{ event.extra.checkout_url }}) with your Checkout Links URL.5
Add the Klaviyo variable
Replace Your final link will look like:
[abandonedId] with this Klaviyo variable:Test Your Flow
1
Save your template
Save your changes in Klaviyo.
2
Send a test email
Use Klaviyo’s preview and test feature to send yourself a test email.
3
Click the CTA button
Open the test email and click your call-to-action button.
4
Verify cart contents
Confirm that the abandoned cart items are loaded into checkout with your promotions applied.