How Camp gave away over 3000 pounds of Mac’ n’ Cheese as free samples over the holidays - and why they did it

Who’s Camp?

Camp is a brand that makes great Mac’ n’ Cheese. They produce their food together with organic farmers so they can turn happy plants into happy pasta. They run their online store on Shopify Plus and have three variants of their popular Mac’ n’ Cheese.

As a Shopify Plus brand you bet their storefront is as delicious as their product - check it out here.

How Camp gave away more than 3000 pounds of Mac’ n’ Cheese in 3 weeks

So what Camp did was an as easy as smart marketing push where they put in a top bar on their Shopify store stating “Holiday Gift: Free Mac’ n’ Cheese”. Clicking that obvious hook took customers to a page where they could pick any of their three variants and receive a free 3-pack - only paying for the shipping. Clicking that link would take the customer straight to Shopify’s checkout with a Checkout Link and voila!

During a three week window in December Camp gave away almost 3000 3-packs of Mac’ n’ Cheese to customers which amounts to more than 3000 pounds (1500kg). All done with the simple tactic of giving away free samples and Checkout Links.

Step by step (yes it was this smooth)

  • Install Checkout Links for Shopify
  • Create a link with a 100% free discount to the product you want to give away
  • Let visitors on your website and your social audience know by promoting the link
  • You’re done!

It took Camp 3 days from installing Checkout Links until their campaign was live - it’s that quick to do!

But why give away free product?

There are multiple benefits to giving away free products like Camp did here. You’ll attract new customers, increase brand awareness and loyalty among existing customers and maybe most importantly gather valuable first hand customer data very cost effective way.

We’ll go through all benefits to giving away free samples on your Shopify store in this blog post.

What’s the concept of giving away free samples in CPG industry

Giving away free samples in the consumer packaged goods (CPG) industry is a pretty common practice. Essentially, it's when a company offers a small sample of their product for customers to try before they buy. It's like a test drive for a car or a sample platter at a restaurant. It's a great way for customers to get a taste of the product and decide if they like it before committing to a full purchase - or in Camps case a subscription.

Nowadays, with the rise of e-commerce, the concept of giving away free samples has become more relevant than ever. Many CPG companies are now offering free samples on their Shopify stores to attract new customers and give them the opportunity to try their products before making a purchase.

It's a win-win situation for both the customers and merchants, as it allows them to make more informed purchase decisions, and for the merchants to gather valuable customer data and insights to improve their marketing strategies.

The multiple benefits of giving away free samples

Attract new customers

It's kind of like a "try before you buy" type of deal. People are more likely to take a chance on a product if they can test it out first. For example, if you're selling a new type of shampoo and someone has never tried it before, they might be hesitant to spend money on a full bottle without knowing if it will work for them. But if you offer them a free sample, they can try it out and decide if they like it before making a purchase. This can be especially effective for subscription based CPG’s and high cost items, as these products might be considered a bigger investment and people want to be sure they are getting what they are paying for.

Increase brand awareness and loyalty among existing customers

When people receive a free sample, they are more likely to talk about it with their friends and family. Word-of-mouth is a powerful form of marketing, and if people like the product they received, they will likely tell others about it.

Just imagine you visit Camp’s website and see that you can get some free delicious food delivered to your doorstep - don’t you immediately, after ordering yourself, send it to a couple of friends?

Gathering Valuable Customer Data

This one is fairly straight forward right? Every person who orders a free sample from your Shopify is a person with an intent to purchase and use your product. They also just gave you all of their contact information. That’s huge for your marketing efforts going forward. As mentioned before Camp collected almost 3000 customers during their campaign.

Getting more online reviews for your brand

This one connects with the previous points. Since you now have put your product in the hand of a person who you also know how to connect with there’s a time for your review app of choice to take over from Checkout Links. We’re quite fond of Junip but also integrates with, Yotpo, Fera, Shopify’s Product Reviews and Stamped but any review app will do the job!

Checkout Links for Shopify

Some quick tips for when giving away samples on your Shopify store

  • Don’t do it all year round, that will take away value from it. Do it a couple of times a year.
  • Don’t forget to put the campaign on all your social channels - not only on your actual storefront.
  • But also, don’t forget to include the campaign on your Shopify storefront!
  • You don’t have to give away the full product as Camp did
  • Make sure you have enough inventory before starting the campaign - people love free stuff!
  • Don’t forget to use the data you gather for future promotions
  • Make sure that the samples (if they aren’t your actual product) is representative of your brand in terms of quality

Well, that’s it. That’s how Shopify Plus brand Camp gave away 3000 pounds of Mac’ n’ Cheese over the holidays with Checkout Links.

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