Klaviyo’s job is the email; the link inside is yours. The default Klaviyo recovery URL takes the recipient to “your cart page” — a page they already navigated past once. Replace that link with a Checkout Link and the click goes straight to a one-tap-to-pay checkout.
What changes
| Default Klaviyo link | Checkout Link in Klaviyo | |
|---|---|---|
| Lands on | Cart page | Shopify checkout |
| Discount | Code in URL or copy-paste | Baked into URL via Shopify Functions — no field shown |
| Recipient pre-fill | None | Email, name, shipping (where merge tags carry them) |
| Per-recipient personalisation | Same link for everyone | Per-segment or per-recipient |
| Attribution | UTM only | UTM + per-link analytics in the Checkout Links dashboard |
| Expiry / usage limits | None | Set at the link level |
High-leverage flows
- Abandoned cart. The canonical one. Recovery URL = one-tap checkout with abandoned items pre-loaded.
- Browse abandonment. Pre-load the cart with the product they looked at — they didn’t even add it themselves.
- Win-back / lapsed. Their most-loved past product, in a cart, with a return-customer discount.
- Post-purchase upsell. Complementary item, 1-tap reorder.
- VIP / launch. Passcoded link only the SMS or VIP segment can use.
Set it up
Install Checkout Links — 7-day free trial. OAuth into Klaviyo, build a Checkout Link template, paste the URL into the right Klaviyo flow block.
For deeper reading: Abandoned cart email examples, What is a drip email campaign.
Related: Checkout Links for Klaviyo (channel), Checkout Links for abandoned cart.