Where does this fit in my Klaviyo workflow?

Anywhere you currently have a 'View cart' or 'Shop now' button pointing at a Shopify URL. Replace that URL with a Checkout Link and the click lands directly in checkout with the cart pre-loaded and discount applied.

Does it support Klaviyo merge tags?

Yes — pass merge tags as URL parameters to pre-fill the recipient's email, name, and shipping address (where Klaviyo has them) on the checkout page.

Can different segments get different links?

Yes. Build Checkout Link templates per segment (VIP, new subscribers, lapsed, B2B) and reference the right one in each flow block. Discounts and products vary per template.

Checkout Links for Klaviyo Marketers

Klaviyo's job is the email; the link inside is yours. The default Klaviyo recovery URL takes the recipient to "your cart page" — a page they already navigated past once. Replace that link with a Checkout Link and the click goes straight to a one-tap-to-pay checkout.

What changes

	Default Klaviyo link	Checkout Link in Klaviyo
Lands on	Cart page	Shopify checkout
Discount	Code in URL or copy-paste	Baked into URL via Shopify Functions — no field shown
Recipient pre-fill	None	Email, name, shipping (where merge tags carry them)
Per-recipient personalisation	Same link for everyone	Per-segment or per-recipient
Attribution	UTM only	UTM + per-link analytics in the Checkout Links dashboard
Expiry / usage limits	None	Set at the link level

High-leverage flows

Abandoned cart. The canonical one. Recovery URL = one-tap checkout with abandoned items pre-loaded.
Browse abandonment. Pre-load the cart with the product they looked at — they didn't even add it themselves.
Win-back / lapsed. Their most-loved past product, in a cart, with a return-customer discount.
Post-purchase upsell. Complementary item, 1-tap reorder.
VIP / launch. Passcoded link only the SMS or VIP segment can use.

Set it up

Install Checkout Links — 7-day free trial. OAuth into Klaviyo, build a Checkout Link template, paste the URL into the right Klaviyo flow block.

For deeper reading: Abandoned cart email examples, What is a drip email campaign.