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Use casesMay 20, 2026

Checkout Links for Subscriptions

Pre-built subscription carts with the right selling plan, frequency, and discount — sent to subscribers as a single URL.

Subscription products usually live on a product page with a “subscribe and save” selector that customers have to click. Every step between “I want this” and “subscribed” is a place to lose them — especially for first-time subscribers who aren’t sure which frequency to pick.

A subscription Checkout Link removes the picker. The link itself encodes the selling plan and frequency you want them on. The customer lands on Shopify checkout with the subscription option already selected and priced.

Where this matters

  • First-subscriber campaigns. An email or ad pushing “start your subscription” — the link drops them straight into a 30-day-cadence cart with the welcome discount applied.
  • Win-back paused subscribers. Restart their previous plan with a single tap; no need to rebuild the configuration.
  • Bundle subscriptions. A multi-SKU subscription with all the right selling plans pre-selected — impossible to mis-configure.
  • Klaviyo / SMS flows. Drop the subscription link into post-purchase, win-back, or replenishment flows.

Set it up

Install Checkout Links — 7-day free trial. Pick the product, pick the selling plan, copy the link.

Related: Checkout Links for Klaviyo, Checkout Links for abandoned cart.

Frequently asked

Which subscription apps does this work with?

Recharge, Appstle, Loop, and native Shopify Subscriptions are all supported. The link encodes the selling plan ID alongside the product, so the customer lands on checkout with subscription pricing and frequency already selected.

Can I link to a one-time-purchase vs subscription option of the same product?

Yes. Build two Checkout Links for the same product — one with the subscription selling plan, one without — and use whichever the campaign needs.

Will customers see the subscription terms?

Yes — Shopify checkout renders the selling-plan terms (frequency, anchor date, cancellation policy) the same way it would for any subscription purchase. The link just bypasses the product page picker step.