About A/B Testing
A/B testing lets you compare two different link variations to determine which performs better. Instead of guessing which product, discount, or offer will resonate with your customers, you can test and make data-driven decisions.A/B testing works by splitting your traffic between two variations and tracking which one generates more conversions and revenue. Checkout Links handles all the statistical analysis automatically.
When to Use A/B Testing
A/B testing is valuable when you:- Launch new products - Test which product drives more interest
- Run promotions - Compare discount strategies (% off vs $ off)
- Optimize campaigns - Find the best offer for email, social, or paid ads
- Test bundles - Determine which product combinations sell best
- Maximize revenue - Identify which variation generates the most revenue per visitor
Getting Started
Identify what to test
Choose a specific element to test: product selection, discount type, bundle configuration, or offer structure.
Create your variations
Set up two different checkout links (Link A and Link B) that differ in only one major way.
Set up the test
Create an A/B test in Checkout Links, select your two links, and configure traffic splitting.