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Create shareable checkout links that have a subscription plan pre-selected — perfect for campaigns, retention flows, and driving recurring revenue.
This guide requires a subscription app (such as Recharge, Appstle, Loop, or Shopify Subscriptions) to be installed with selling plans configured on your products.
Subscription products convert better when the subscription option is already selected. Instead of hoping customers find and choose the subscription plan on your product page, you send them a link where it’s done for them — one click to a pre-configured checkout.
Use caseExample
Email campaigns”Subscribe & save 15% on your favorite coffee — one click to checkout”
SMS promotionsDirect link to checkout with subscription pre-selected
Win-back flows”Resume your subscription with one click”
Upgrade flows”Switch from monthly to quarterly and save 20%“
Social mediaDrive subscriptions from Instagram, TikTok, or bio links
Customer supportSend a link with the exact product and subscription plan
Influencer campaignsGive influencers a tracked subscription link to share
1

Start a new link

From your Checkout Links dashboard, click Create Link and give your link a name.
2

Add a product with selling plans

In the Cart section, click Browse and select a product that has subscription selling plans configured.
3

Select the subscription plan

Checkout Links automatically pre-selects the first selling plan when you add a subscription product. Click Edit on the line item to see all available plans and choose the one you want (e.g., “Subscribe & Save — Deliver every 30 days”), then click Done. To create a one-time purchase link for a product that has selling plans, select One-time purchase instead.
If you don’t see selling plans when editing a line item, make sure the product is published to the Checkout Links sales channel. See Sales Channel Configuration for help.
4

Add optional promotions

Enhance your campaign by adding:
  • Free shipping to increase conversions
  • Free gifts to add extra value
  • Discounts to sweeten the deal
5

Customize your link

  • Change the slug to something memorable like subscribe-save or monthly-bundle
  • Add attribution parameters to track campaign performance
  • Set usage limits if you want to cap redemptions
  • Add a passcode for exclusive access
6

Save and test

Click Save to create your link. Then click Visit Link to test it — you’ll see the subscription plan already selected in the cart.

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Alternative: Create from Shopify Admin

You can also create subscription links directly from any product page in Shopify:
1

Open the product

Go to the product in your Shopify admin.
2

Access the quick action

Click More Actions at the top of the page, then select Create Checkout Link.
3

Configure the subscription

The product is already in the cart. Click Edit on the line item and select the subscription selling plan.
4

Finalize your link

Add any promotions, customize the slug, and click Create Link.
You can also create subscription links dynamically using URL parameters. Add the selling plan ID as the third value in the li parameter: 
?li=variantId,quantity,sellingPlanId
This is useful for building subscription landing pages or integrating with external tools. See the Subscription Landing Page section in the Dynamic Links docs for full examples and code snippets.
Use UTM tracking to measure which channels drive the most subscription conversions.
Want to see a live example before building your own? The demos page includes a “Subscription with free shipping and discount” link you can click through.
Looking for deposit or payment plan links instead? See the Downpay guide.