Omnisend has built-in abandoned cart automations. Checkout Links makes them better by adding tiered promotions based on cart value.
Why Use Checkout Links
Omnisend’s default abandoned cart link takes customers back to their cart - that’s it. With Checkout Links, you can:
- Offer tiered discounts - 10% off for carts over $50, 15% for carts over $100
- Add free shipping thresholds - Free shipping on orders over $75
- Include free gifts - Bonus item for high-value carts
- Combine incentives - Stack discounts, free shipping, and gifts based on cart value
Quick Setup
Add the ?li= parameter with this Omnisend variable to load cart items:
[% for item in event.lineItems %][[ item.productVariantID ]],[[ item.productQuantity ]][% unless forloop.last %]:[% endunless %][% endfor %]
https://yourstore.com/abandoned-cart?li=[% for item in event.lineItems %][[ item.productVariantID ]],[[ item.productQuantity ]][% unless forloop.last %]:[% endunless %][% endfor %]
Omnisend uses a modified Liquid syntax: [[ ]] for output (instead of curly braces) and [% %] for tags (instead of curly braces with percent signs). Make sure to use Omnisend’s bracket syntax exactly as shown.
Create Your Abandonment Link
Create a new link
Go to Checkout Links and click Create Link.
Name your link
Give it a descriptive name like “Abandoned Cart - Omnisend” so you can easily identify it later.
Set a custom slug
Enter a custom slug such as abandoned-cart or recover. This will be part of your URL.
Enable Dynamic mode
Toggle on Dynamic to enable dynamic URL parameters. This allows the link to accept cart items via the ?li= parameter.
| Cart Total | Offer |
|---|
| Up to $50 | Free shipping |
| $50 – $150 | Free shipping + 10% off |
| $150+ | Free shipping + 10% off + free gift |
Set a maximum limit if you don’t want to discount high-value carts. This protects your margins on large orders.
Combine with Pre-checkout extensions to let customers modify their cart before checkout - great for fashion brands where customers might need to change sizes, or for adding optional upsells. Copy Your Link
Save your link
Click Save to create your abandonment link.
Copy the URL
Copy the link URL. It will look something like:https://yourstore.com/abandoned-cart
?li= parameter with Omnisend variables in the next step. Add the Link to Your Omnisend Automation
Open your Abandoned Cart automation
In Omnisend, navigate to Automations and find your Abandoned Cart workflow. If you don’t have one, create a new automation using Omnisend’s built-in abandoned cart template.
Edit your email template
Open the email in your abandoned cart workflow that you want to add the recovery link to.
Find your call-to-action button
Locate the CTA button (e.g., “Complete your order” or “Return to cart”).
Replace the link URL
Replace the current link (usually [[ abandoned_cart.recover_url ]]) with your Checkout Links URL.
Add the Omnisend variable
Add ?li= to your URL followed by this Omnisend variable:[% for item in event.lineItems %][[ item.productVariantID ]],[[ item.productQuantity ]][% unless forloop.last %]:[% endunless %][% endfor %]
https://yourstore.com/abandoned-cart?li=[% for item in event.lineItems %][[ item.productVariantID ]],[[ item.productQuantity ]][% unless forloop.last %]:[% endunless %][% endfor %]
Omnisend’s Liquid syntax uses square brackets instead of curly braces. Double-check that you’re using [[ ]] and [% %] — not {{ }} and {% %}. The wrong syntax will break the template.
Test Your Automation
Save your template
Save your changes in Omnisend.
Send a test email
Use Omnisend’s preview feature to send yourself a test email. Note that test emails may not populate dynamic variables — you may need to trigger a real abandoned cart event for full testing.
Trigger an abandoned cart
Add items to your cart in your store and leave without completing checkout. Wait for the automation to trigger.
Click the CTA button
Open the email and click your call-to-action button.
Verify cart contents
Confirm that the abandoned cart items are loaded into checkout with your promotions applied.
If the template variables aren’t rendering correctly, verify that your Omnisend Shopify integration is syncing cart events with line item data. Go to Omnisend → Settings → Integrations → Shopify to check the connection.
