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SMS marketing drives some of the highest conversion rates in e-commerce. Checkout Links makes your texts even more powerful by sending subscribers directly to checkout—no browsing, no distractions, just buy.

98% Open Rate

SMS gets read. Put your best offer in front of customers.

One-Tap Checkout

No navigation. Link → checkout → done.

Pre-Applied Discounts

SMS-exclusive discount already in cart when they arrive.

Full Attribution

Track exactly which texts drive revenue.

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Supported Platforms

Checkout Links works with any SMS platform that supports custom URLs:

Postscript

Full integration guide for Postscript

Attentive

Full integration guide for Attentive

Klaviyo SMS

Already use Klaviyo for email? Same setup for SMS.

Other Platforms

Any platform that lets you include links works
1

Create a link in Checkout Links

Add the product, set any discounts, configure UTM tracking.Use a UTM source like sms or your platform name (postscript, attentive).
2

Copy the link

Copy your checkout link URL.
3

Paste in your SMS

Add the link to your SMS campaign or automation flow.That’s it. Subscribers tap and go straight to checkout.

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Common SMS Campaigns

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Flash Sale

Limited-time offer with urgency: 
⚡ 4-HOUR FLASH SALE ⚡

50% off our bestseller. Tap to grab yours:
{checkout_link}

Ends at midnight!
Set up in Checkout Links:
  • Add featured product
  • Apply 50% discount
  • Set link expiration (optional)
  • Use link scheduling to auto-enable/disable

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Back in Stock

Products subscribers wanted are available again: 
Good news! {product_name} is back in stock.

Get yours before it's gone:
{checkout_link}
Set up in Checkout Links:
  • Add the product
  • Consider a “back in stock” bonus (free shipping, small discount)
  • Track separately for inventory planning

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VIP Early Access

Reward your best customers: 
You're getting first access 🎁

New collection drops tomorrow, but you can shop NOW:
{checkout_link}
Set up in Checkout Links:
  • Create link before public launch
  • Add VIP-exclusive discount or gift
  • Set usage limits if limited inventory

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Reorder Reminder

Perfect for consumables: 
Time for a refill? ☕

One tap to reorder your favorites:
{checkout_link}
Set up in Checkout Links:
  • Add customer’s previous product(s)
  • Consider loyalty discount
  • Include customer ID for pre-filled checkout

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Best Practices

SMS has character limits. Use your link’s short URL from Checkout Links rather than long URLs with parameters.

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Track Everything

Use UTM parameters to separate SMS performance from other channels:
ParameterRecommendation
utm_sourcesms or platform name
utm_mediumsms
utm_campaignCampaign name (flash-sale, abandoned-cart)

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Test Before Sending

Always send a test message to yourself first:
  1. Tap the link on mobile
  2. Verify the product and discount are correct
  3. Complete a test checkout

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SMS-Specific Discounts

Create unique discount codes for SMS to:
  • Measure true SMS ROI
  • Prevent code sharing
  • Make subscribers feel special

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Compliance

Always include opt-out instructions and follow SMS marketing regulations (TCPA in US, GDPR in EU). Checkout Links handles the checkout—your SMS platform handles compliance.

Dynamic Links

Personalize checkout links with customer data

Analytics

Track SMS campaign performance

Promotions

Configure discounts and offers

Link Scheduling

Auto-enable links for flash sales