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Attentive powers SMS marketing for thousands of Shopify brands. With Checkout Links, you can turn every text into a direct path to checkout—no friction, higher conversions.

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How It Works

  1. Create a checkout link with your products and offer
  2. Add the link to Attentive campaigns or journeys
  3. Subscribers tap once to reach checkout with everything pre-loaded

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Setup

1

Create a new link

In Checkout Links, create a new link for your SMS campaign.
2

Configure the offer

  • Add product(s)
  • Set discount (if any)
  • Add free gift or shipping
3

Set UTM tracking

  • Source: attentive
  • Medium: sms
  • Campaign: Campaign identifier
4

Copy your link

Copy the short URL (e.g., yourstore.com/go/flash-sale).

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Step 2: Add to Attentive

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In Campaigns

  1. Create a new campaign in Attentive
  2. Build your message
  3. Add a link using Attentive’s link tool
  4. Paste your Checkout Links URL

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In Journeys

  1. Open or create a journey (abandoned cart, browse abandonment, etc.)
  2. Add or edit an SMS step
  3. Include your Checkout Links URL in the message

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Subscriber Milestones

Reward loyalty: 
You've been with us for 1 year! 🎂

Here's a special gift just for you:
{{checkout_link}}

Thanks for being part of the family.
Link includes:
  • Anniversary discount or gift
  • VIP-only products
  • UTM: campaign=anniversary

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Winback

Re-engage lapsed customers: 
We miss you! 💙

Come back with 20% off your next order:
{{checkout_link}}
Link includes:
  • Their previously purchased product
  • Winback discount
  • UTM: campaign=winback

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Two-Way Conversations

Attentive’s conversational SMS can include Checkout Links: 
Subscriber: What's on sale?

Auto-reply: Great timing! Our spring collection is 25% off 🌸

Shop now: {{checkout_link}}

Or reply BROWSE for more options.
Quick access to purchase without leaving the conversation.

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Tracking & Attribution

  1. Open Analytics
  2. Filter by utm_source = attentive
  3. View clicks, orders, revenue by campaign

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In Attentive

Attentive automatically tracks:
  • Message opens
  • Link clicks
  • Revenue (via Shopify integration)
Checkout Links data complements Attentive’s native tracking by showing:
  • Conversion rate from click to purchase
  • Average order value per link
  • A/B test results
Different journey stages need different checkout experiences. Early nurture = full checkout. Late abandonment = cart recovery link with discount.
Attentive’s AI send time optimization + Checkout Links = messages arrive when subscribers are likely to buy AND they land on a frictionless checkout.
Use Attentive’s A/B testing for message copy. Use Checkout Links A/B testing for offers. Optimize both independently.
High-value subscribers get premium offers via exclusive checkout links. New subscribers get welcome discounts. Match the offer to the segment.

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Compliance Note

Attentive handles SMS compliance (opt-in, opt-out, quiet hours). Checkout Links handles the checkout experience. Make sure your messages include required opt-out language per Attentive’s guidelines.

SMS Marketing Hub

SMS strategy and best practices

Dynamic Links

Full personalization reference

Analytics

Track campaign performance

Promotions

Configure discounts