Replo alternative: Checkout Links

Replo is an agency-grade Shopify page builder. Checkout Links is the merchant-grade alternative for high-volume campaign links without the page-design overhead.

Replo is the page builder of choice for growth-marketing agencies building landing pages for their Shopify clients. Solid editor, agency-friendly workflows, advanced analytics. For agencies, that’s the right buy.

For in-house teams that ship 30 campaign links a month, Replo is a lot of tool for the job. This page is for merchants in that second bucket.

The combined-stack play

Agencies will keep Replo. In-house teams using Replo just for campaign landing pages are over-paying. Most of those teams can route 70-80% of their campaign URL volume through Checkout Links and use Replo (or downgrade Replo, or cancel it) for the remaining pages that truly need custom design.

If your monthly Replo spend is over $99 and the majority of pages you ship are campaign-scoped, run the math: a month on Checkout Links ($25) covers most of the use cases at one-fourth the price.

At a glance

FeatureReploCheckout Links

PricingReplo: ~$99+/month, agency tiers higherCheckout Links: $25/month, 7-day free trial

Built forReplo: Agencies designing custom landing pagesCheckout Links: Merchants shipping campaign links + light pre-checkout pages

Time to launch a campaign linkReplo: Hours (page design + QA)Checkout Links: Minutes

Auto-applied discountReplo: Manual (page → cart → code field)Checkout Links: Yes — baked into URL

Pre-checkout pageReplo: Full custom designCheckout Links: Lightweight, brand-colour-picked

Customer pre-fillReplo: No nativeCheckout Links: Yes

Expiry, usage limits, passcodeReplo: NoCheckout Links: Yes

Per-link analyticsReplo: Page-level + experimentsCheckout Links: Click + checkout per link

QR codesReplo: No nativeCheckout Links: Branded, automatic

Multi-environment workflowsReplo: Yes (staging/prod)Checkout Links: N/A (link-level, instant)

Best forReplo: Agencies, custom pagesCheckout Links: In-house teams, high-volume campaign links

Where Checkout Links pulls ahead

The cases that make the switch worth it.

Speed to a working campaign link

The job for a lot of Replo users is: get a working campaign-specific link, with the right cart and discount, in front of a media buyer. Replo gets you there via a page design. Checkout Links gets you there directly — pick products, optional discount, copy URL. Two clicks.

Discount that lands invisibly

Replo pages route customers into Shopify checkout with the discount-code field still showing. Checkout Links applies the discount via Shopify Functions when the link opens; the field never appears.

Per-link attribution

Replo's analytics layer is strong at the page level. Checkout Links is strong at the link level — every click, every checkout, every dollar attributed to a specific link, segment, or recipient. Both layers can coexist if you keep UTM hygiene.

QR codes at zero extra effort

Branded QR for every link, downloadable instantly. Replo has no native QR output.

When Replo is the right call

No tool wins everywhere. These are the cases where Replo is the better answer.

You're an agency

Replo's multi-client workflows, component libraries, and advanced testing are built for shops that ship pages for other people. Checkout Links is single-store.

Your campaigns require custom design

A founder-led launch with bespoke storytelling, video, custom CSS, A/B-tested layouts. Replo is built for that. Checkout Links is not.

You already have a designer on the team

Replo rewards a real design resource. If you don't have one, you'll under-use it.

FAQ

Anything else?

More detail lives in the Help Center, or email us and a human answers.

Mostly, yes. Replo's bread and butter is growth agencies building custom landing pages for Shopify merchant clients — and the product reflects that with multi-environment workflows, advanced analytics, and component libraries. Checkout Links is built for the in-house team that needs to ship a working campaign link today, not design a page.

If your main use of Replo is shipping campaign landing pages with custom design, you can probably replace 70-80% of that volume with Checkout Links at a fraction of the cost. If you're using Replo for evergreen pages, ambassador pages, or A/B-tested long-form content, you still need a page builder.

Checkout Links is $25/month with a 7-day free trial. Replo's published tiers start around $99/month and scale up significantly for agency plans.

Yes — a Checkout Link is just a URL. It works as the CTA inside any Replo-built page.

Checkout Links logs every click and checkout in its own Shopify-native dashboard, with UTM passthrough so Replo's analytics also sees the traffic. They don't conflict; they complement.

Irene Zourdos, Product Marketing @ Shopify

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