Playbooks
Step-by-step campaigns you can run with Checkout Links — what to build, who to send it to, and what it should land on.
Free Gift With Purchase on Shopify: The Playbook (2026)
How to give a free gift with purchase on Shopify: what the built-in discount can and cannot do, and how to put the gift in the cart for the customer with a link.
Read the playbook →
Shopify Landing Pages for Ads: The Playbook (2026)
How to create a landing page on Shopify for ad, email and social traffic: the built-in page, page-builder apps, and the faster option of a link that opens an offer popup in front of checkout.
Read the playbook →
Shopify Reorder Links: The Playbook for Repeat Orders by Email (2026)
How to send each customer a link that opens checkout with their last order already in the cart and their details filled in, and how to put it in every Klaviyo email with one block.
Read the playbook →How to Start an Affiliate Program on Shopify: The Creator Playbook (2026)
Give every creator their own link instead of their own discount code — per-link attribution a leaked code can't inflate, with the creator's offer applied before their audience reaches checkout.
Read the playbook →
VIP Offers on Shopify: Early Access, Private Pricing and Loyalty Rewards Without an App (2026)
How to run early access, private pricing and members-only drops on Shopify using links your best customers can reach and nobody else can — no loyalty app, no hidden collections, nothing public to scrape.
Read the playbook →
Give a Gift for Subscribing on Shopify: The Subscription Gifting Playbook (2026)
A free gift is the cheapest way to turn a one-time buyer into a subscriber — it costs you once, on the first box, while the subscription renews at full price.
Read the playbook →
Influencer Gifting on Shopify: The Complete Playbook (2026)
How to run an influencer gifting program on Shopify in 2026 — picking creators, building per-recipient links, gating the offer, attributing the revenue, and avoiding the discount-code-leak trap.
Read the playbook →
Shopify B2B Without Plus: The Wholesale Playbook (2026)
How to run B2B and wholesale order flows on Shopify in 2026 — with or without Plus — using checkout links to replace draft orders, portals, and email-PDF workflows.
Read the playbook →
Abandoned Cart Recovery: The Complete Playbook (2026)
Everything we know about turning abandoned carts into paid orders — sequence design, send timing, subject lines, real example copy, and the recovery link that closes the loop.
Read the playbook →Shopify Discount Codes: The Merchant's Playbook (2026)
Everything you need to design, distribute, and measure Shopify discount codes in 2026 — without training every customer to wait for a coupon.
Read the playbook →
Shopify QR Codes: The Complete Playbook (2026)
How to design, deploy, and measure QR codes for Shopify in 2026 — turning print, packaging, and physical surfaces into a real point of sale.
Read the playbook →