How to Set Up a Mother's Day Campaign on Shopify in 5 Minutes

Mother's Day is May 11. If you haven't started your campaign yet, you're not late — you just need to skip the usual setup overhead.

Most Shopify merchants spend days building Mother's Day campaigns. Design a landing page in a page builder. Create discount codes. Set up email flows. Configure a separate gift-with-purchase app. Test everything twice because the discount code conflicts with the free shipping threshold.

Here's the faster version: one checkout link with a pre-checkout landing page, pre-loaded gift bundles, automatic discounts, and a free gift. No separate apps. No discount codes. Live in five minutes.

Why Mother's Day Campaigns Fail on Shopify

The typical approach has too many moving parts.

Discount codes get forgotten. You email "MOMSDAY20" to your list. Half the customers forget the code by the time they reach checkout. The other half google "your store discount code" and find a different code on a coupon site. Neither scenario is what you planned.

Gift bundles are manual. You want to sell a "Pamper Mom" bundle — a candle, a face mask, and a bath bomb. Shopify doesn't have native bundling for this. You either create a new product listing (which means separate inventory tracking) or hope the customer adds all three items correctly.

Landing pages take too long. Your marketing team (or just you, if you're a solo founder) has to build a page in a page builder, connect it to the right products, add the discount logic, and make sure the checkout flow works. That's a day of work minimum.

Free gifts need a separate app. You want to throw in a free sample for orders over $50. That means installing a gift-with-purchase app, configuring the threshold, testing it doesn't conflict with your other discounts, and hoping it plays nice with your checkout.

By the time everything is set up, Mother's Day is tomorrow.

The 5-Minute Mother's Day Campaign

Here's the setup using Checkout Links. One link handles the landing page, the products, the discount, and the free gift.

Step 1: Create a Checkout Link with Your Gift Products

Open Checkout Links in your Shopify admin. Create a new link. Add the products you want in your Mother's Day bundle — the candle, the face mask, the bath bomb, whatever fits your brand.

Set quantities for each item. If you want a curated bundle, set everything to 1. If you want customers to pick their own quantities, they can adjust at checkout.

Step 2: Add an Automatic Discount

In the discount section, add a percentage or fixed-amount discount. 20% off the bundle. Or a $10 discount on orders over $50. The discount applies automatically when someone uses this link — no code needed.

For tiered discounts (buy 2 get 10% off, buy 3 get 20% off), you can set that up too. Tiered pricing works well for "buy one for mom, get another for grandma" campaigns.

Step 3: Add a Free Gift

This is where it gets good. Add a free gift product — a sample, a card, a mini product — and it shows up at $0 in the customer's cart. They don't have to do anything. The gift just appears.

You can set a threshold: only add the free gift for orders over $40, or when the cart has at least 2 items. This lets you protect your margins while still offering something extra.

The free gift works alongside the discount. The customer gets 20% off their bundle AND a free sample. No conflict, no extra apps.

Step 4: Build a Pre-Checkout Landing Page

Click "Add Pre-Checkout Page" to build a landing page for your campaign. You can start from a template or build it from scratch with the block editor.

For a Mother's Day campaign, a simple structure works:

• Callout block at the top: "Mother's Day Gift Sets — 20% Off + Free Sample"
• Products block showing your curated items
• Cart items block so customers can see what's in their bundle
• Cart summary with the discount applied
• Checkout button sending them to Shopify checkout

The landing page is hosted on your domain. No separate hosting, no redirect to a third-party site.

Step 5: Share the Link

Your checkout link works everywhere:

• Email campaigns. Drop the link into your Klaviyo or Shopify Email flow. One click takes the customer from inbox to pre-loaded checkout.
• Instagram and TikTok. Use the link in your bio or in Stories. The pre-checkout page acts as a mobile-optimized landing page.
• SMS. Send the link via ManyChat or your SMS tool. Short, direct, one-tap purchase.
• QR codes. Print the QR code for in-store signage: "Scan for our Mother's Day bundle." If you use Shopify POS, staff can scan the same QR code to load the bundle into the POS cart.
• Ads. Use the link as your ad destination. Skip the homepage and collection page — customers go straight to the campaign.

Add UTM parameters to track which channel drives the most sales. Checkout Links supports UTM source, medium, and campaign out of the box.

Campaign Ideas That Work

The Curated Gift Box

Pick 3-5 products that go together. Add them all to one link with quantities set. Apply a bundle discount (15-20% off). Add a free gift card or sample.

This is the highest-converting format for Mother's Day because the customer doesn't have to think. The curation is done. They click, review, and buy.

The "Pick for Mom" Page

Use a pre-checkout landing page with a products block showing 8-10 options. Let the customer browse and add what they want. Apply a spend threshold discount: $10 off orders over $60.

This works for stores with a wide catalog where one curated bundle doesn't fit everyone's mom.

The Last-Minute Digital Gift

If you sell digital products or gift cards, create a link with just your e-gift card. No shipping, instant delivery. Market it the week of Mother's Day: "Forgot? We've got you. Send a gift card in 30 seconds."

No discount needed — the convenience is the value proposition.

The Subscription Starter

If you have subscription products (coffee, skincare, snack boxes), create a link with the first month discounted. "Give Mom a subscription — first month 50% off." The checkout link can include a selling plan, so the customer signs up for the recurring order in one click.

Set It and Forget It: Schedule and Limits

Two settings that prevent headaches:

Schedule. Set a start date (now) and an end date (May 12). The link deactivates automatically after Mother's Day. No leftover discount links floating around the internet two months later.

Usage limits. If you're offering a deep discount, set a limit on how many times the link can be used. First 100 customers get 25% off. After that, the link expires. Creates urgency without requiring countdown timers or fake "limited stock" banners.

Why This Beats the Traditional Setup

The traditional Mother's Day campaign stack looks like this:

The checkout link replaces 2-3 apps and an afternoon of setup. And it uses Shopify's real checkout — Shop Pay, Apple Pay, Google Pay, saved addresses. The customer's fastest checkout experience.

The Bottom Line

You don't need a week of prep for a Mother's Day campaign. You need one link with the right products, the right discount, and a landing page that gets out of the customer's way.

Create the link. Share it. Let Shopify handle the checkout. Spend the time you saved figuring out what to get your own mom.