Screenshot of the Link Card UI with fields for name, shortcode, and URL editing

Set your link's name, shortcode, and URL


Configure your link settings and destination The Link card controls the basic settings for your link. Different destinations unlock different feature sets for creating the perfect customer experience.
A descriptive name and simple URL make it easier to find, manage, and share your links.
1

Name

Set an internal name to describe your link’s purpose (e.g., “Holiday Sale” or “VIP Customers”).
2

Shortcode

Automatically generated unique identifier (cannot be changed).
3

Destination

Choose where customers go - Checkout, Cart, or Custom storefront path.
4

Path

If using Custom destination, enter your storefront path (e.g., /pages/landing).
5

Link (custom slug)

Customize the URL ending to create a memorable, branded web address.
If you change the URL slug, any previously shared links will no longer work. Only change it if you are sure!

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Destination Options

Checkout: Direct customers straight to Shopify’s checkout page
  • Best for simple, fast purchases
  • Standard checkout flow
  • Basic discount and free gift features
Cart: Send customers to the cart page first
  • Lets customers review items before checkout
  • Good for complex orders or when customers might want to modify quantities
Custom: Send customers to any page on your storefront
  • Threshold-based free gifts with progressive messaging
  • Advanced discount scoping and targeting
  • Real-time cart updates and dynamic content
  • Banner extensions for promotional messaging
  • Enter any path like /pages/special-offer or /collections/sale