The Skip button is optional and included by default on new popups. You can remove it if you don’t want customers to have a skip option.
Settings
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Button text — The link text shown to customers. Defaults to “Skip offer and continue shopping”.
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Button URL — Where the link takes the customer. Defaults to “/” (your storefront homepage).
Tips
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Point the skip URL to a relevant page — your homepage, the collection they came from, or another offer.
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For influencer gifting or exclusive offers, consider removing the Skip button entirely so customers must engage with the page.
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Keep the text short and clear — customers should immediately understand what happens when they click it.