What it does
When you tag a customer as influencer, they get an email with a Checkout Link to claim their gifted product — pre-loaded with a 100% discount applied.
Why this play works
Influencer codes get screenshotted and shared, draft orders bury your ops team, and bespoke checkout pages are overkill. A Checkout Link sends each creator a personal pre-loaded link with a 100% discount — no shareable code, no draft orders. The customer stays tagged so you can track downstream attribution when the post goes live.
What you’ll need
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A Checkout Link with the gifted product pre-loaded and a 100% discount applied
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Klaviyo connected in Checkout Links
How it works
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Trigger: Customer tag added
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Condition: Tag equals “influencer”
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Action: Send Checkout Link
Tips
Use a separate Checkout Link per campaign — the link’s orders/clicks count becomes your attribution surface when the creator posts.