What it does
When a customer enters your VIP / high-LTV segment, they get an email with a Checkout Link to an exclusive offer reserved for top spenders.
Why this play works
VIPs notice when their treatment is generic. A Checkout Link gives them a personal-feeling perk the moment they qualify: a popup with an exclusive bundle and early access, or a fast direct-to-checkout path with a pre-loaded thank-you product. A stacked tiered promotion — the kind of offer you’d never put on the public site — applies on either destination.
What you’ll need
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A Shopify segment for high-LTV customers (Tip: ask Sidekick to create it)
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A Checkout Link with the VIP offer pre-loaded
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Klaviyo connected in Checkout Links
How it works
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Trigger: Customer entered segment (VIP / high LTV)
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Action: Send Checkout Link
Tips
Use a popup to layer in an exclusive bundle and “VIP-only” early access. Stacked tiered promotions let you go further than your public site discounts without exposing the rate.