What it does
25 days after a customer’s subscription is cancelled, they get an email with a Checkout Link that drops them back into a subscription checkout — pre-filled with their previous plan or a fresh starter bundle.
Why this play works
Subscription win-backs are expensive when they rely on codes and landing pages. A Checkout Link drops the lapsed subscriber straight back into a subscription checkout with their previous plan pre-filled — or into a popup with a fresh starter bundle. A tiered promotion can scale the discount with plan commitment, on either destination.
What you’ll need
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A Shopify segment for cancelled subscribers (Tip: ask Sidekick to create it)
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A Checkout Link set as Dynamic so the previous plan can pre-fill from the subscription contract
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Klaviyo connected in Checkout Links
How it works
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Trigger: Customer entered segment (lapsed subscribers)
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Wait: 25 days
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Action: Get subscription contract data
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Action: Use dynamic link (Checkout Links)
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Action: Send Checkout Link
Tips
The Get subscription contract data step lets the dynamic link pre-fill with the customer’s previous plan. If you want a different default, drop in a curated starter bundle in the Checkout Link instead.