Checkout Links for Shopify Draft Orders
Shopify draft orders are how merchants handle the "send a customer a custom pre-built cart they can pay for" workflow. Sales rep negotiates a deal → builds a draft → emails the customer the draft-order link → customer clicks → pays.
It works. But every step of that flow is built for staff convenience, not customer experience. Checkout Links replaces the customer-facing half with a single URL that does the same job better.
What changes
| Shopify draft orders | Checkout Links | |
|---|---|---|
| Reusable | No — one-off per order | Yes — same URL, edit behind it |
| Customer-facing UI | Draft-order invoice page (functional) | Standard Shopify checkout (branded, marketing-grade) |
| Discount | Set in admin, customer sees discounted total | Set in admin, customer sees discounted total — no code field appears |
| Analytics | None per-draft | Per-link clicks, checkouts, revenue |
| Attribution | Manual reconciliation | Per-link UTM, per-source automatic |
| Sales-rep workflow | Build draft → send link | Build link once → reuse |
| Repeat orders | New draft each time | One link covers ongoing reorders |
| Pricing | Free (built into Shopify) | $25/month |
When to use a Checkout Link instead of a draft order
- Repeat orders. Standing-order wholesale, recurring B2B refills, predictable sample reorders. Build once, reuse forever.
- Sales-rep deal handoffs. Rep negotiates, drops the link, customer pays. No draft-order portal friction.
- Sample / first-order outreach. Per-prospect link with a one-time discount baked in.
- Account-specific promotions. Wholesale accounts each get a personalised link with their tier pricing.
- Campaign-style B2B. Quarterly restock campaigns, end-of-season clearance for wholesale.
When draft orders are still the right tool
- Bespoke invoicing. Truly one-off orders with custom line items negotiated per-deal.
- Manual order processing. When the order won't be paid through Shopify checkout (payment outside the platform, deferred billing).
- Paper-trail compliance. Some B2B and government accounts require a formal draft-order invoice as part of their procurement.
For everything else, Checkout Links is a strict upgrade.
The B2B angle
Draft orders are the legacy wholesale workflow on Shopify. With B2B-for-all available on Basic / Grow / Advanced in 2026, a lot of merchants are realising they can run wholesale through standard checkout — and Checkout Links is the link layer that makes it usable.
See Checkout Links for wholesale and the B2B & wholesale playbook for the full picture.
Set it up
Install Checkout Links — 7-day free trial. Build a link in two clicks: pick products, optional discount, copy URL. Drop it into the email you'd otherwise send a draft-order link in.
Implementation walkthrough: How to replace Shopify draft orders with checkout links.
Related: Checkout Links vs draft orders (head-to-head), Checkout Links for wholesale, B2B & wholesale playbook.