Checkout Links for Shopify Draft Orders

Shopify draft orders are how merchants handle the "send a customer a custom pre-built cart they can pay for" workflow. Sales rep negotiates a deal → builds a draft → emails the customer the draft-order link → customer clicks → pays.

It works. But every step of that flow is built for staff convenience, not customer experience. Checkout Links replaces the customer-facing half with a single URL that does the same job better.

What changes

Shopify draft orders Checkout Links
Reusable No — one-off per order Yes — same URL, edit behind it
Customer-facing UI Draft-order invoice page (functional) Standard Shopify checkout (branded, marketing-grade)
Discount Set in admin, customer sees discounted total Set in admin, customer sees discounted total — no code field appears
Analytics None per-draft Per-link clicks, checkouts, revenue
Attribution Manual reconciliation Per-link UTM, per-source automatic
Sales-rep workflow Build draft → send link Build link once → reuse
Repeat orders New draft each time One link covers ongoing reorders
Pricing Free (built into Shopify) $25/month

When to use a Checkout Link instead of a draft order

  • Repeat orders. Standing-order wholesale, recurring B2B refills, predictable sample reorders. Build once, reuse forever.
  • Sales-rep deal handoffs. Rep negotiates, drops the link, customer pays. No draft-order portal friction.
  • Sample / first-order outreach. Per-prospect link with a one-time discount baked in.
  • Account-specific promotions. Wholesale accounts each get a personalised link with their tier pricing.
  • Campaign-style B2B. Quarterly restock campaigns, end-of-season clearance for wholesale.

When draft orders are still the right tool

  • Bespoke invoicing. Truly one-off orders with custom line items negotiated per-deal.
  • Manual order processing. When the order won't be paid through Shopify checkout (payment outside the platform, deferred billing).
  • Paper-trail compliance. Some B2B and government accounts require a formal draft-order invoice as part of their procurement.

For everything else, Checkout Links is a strict upgrade.

The B2B angle

Draft orders are the legacy wholesale workflow on Shopify. With B2B-for-all available on Basic / Grow / Advanced in 2026, a lot of merchants are realising they can run wholesale through standard checkout — and Checkout Links is the link layer that makes it usable.

See Checkout Links for wholesale and the B2B & wholesale playbook for the full picture.

Set it up

Install Checkout Links — 7-day free trial. Build a link in two clicks: pick products, optional discount, copy URL. Drop it into the email you'd otherwise send a draft-order link in.

Implementation walkthrough: How to replace Shopify draft orders with checkout links.

Related: Checkout Links vs draft orders (head-to-head), Checkout Links for wholesale, B2B & wholesale playbook.