Shopify B2B is powerful but the workflow can still feel heavy for repeat wholesale orders. The buyer logs into the wholesale portal, finds the right catalogue, builds the cart, applies any account-specific discount, checks out.
Replace that with a single URL per account. Pre-loaded SKUs, B2B pricing, customer pre-fill, net-terms checkout option already wired up.
Where this matters
- Repeat orders. Standing-order skews look the same every month. One link, one tap, done.
- Account-specific promotions. Build a Checkout Link with the customer’s account-specific discount baked in. No code to type, no question of which terms apply.
- Sales-rep handoffs. A rep negotiates a custom mix on a call → drops a Checkout Link in the follow-up email → buyer signs off in one tap.
- Tiered catalogues. Different wholesale tiers see different pricing on the same SKUs. Per-tier links surface the correct version.
Why this beats a wholesale portal as the only flow
Portals work for buyers who already navigate them confidently. Links work for everyone — internal sales teams, external accounts, small wholesalers, sample-order buyers. You can run both in parallel.
Set it up
Install Checkout Links — 7-day free trial.
Related: Checkout Links for Shopify Plus, Checkout Links for Klaviyo.