Back to home
Use casesMay 20, 2026

Checkout Links for Influencers

Per-creator Shopify checkout links with discount, attribution, and usage limits baked in. No spreadsheets, no manual discount codes.

Influencer campaigns die on two problems: attribution and discount-code fraud. Solve both and the rest is the campaign brief.

Per-creator Checkout Links solve both at once.

What you get

  • One link per creator. Same product, same offer — but each creator gets a unique URL with their own UTM and (optionally) their own discount baked in.
  • Discount that can’t leak. The discount is in the URL, not on a coupon page. If the link gets shared, that’s traffic; not the same as a code circulating on Reddit.
  • Usage limits and expiry. Cap the link at 200 uses, or one-per-customer, or expire it 14 days after launch. All settings on the link, not the discount.
  • Clean attribution. Per-link analytics: clicks, checkouts, orders, revenue — attributed to the creator, no spreadsheet reconciliation.
  • Branded QR. Every link has a downloadable QR for podcast guests, magazine features, packaging — anywhere a URL is awkward.

The flow

  1. Build a Checkout Link template for the campaign — products, discount, usage limit, expiry.
  2. Duplicate it per creator, with a unique short code and UTM each.
  3. Send each creator their link for the channels you’ve agreed on.
  4. Track per-creator in your Shopify-native dashboard.

Set it up

Install Checkout Links — 7-day free trial.

Related reading: Track influencer sales on Shopify, How to create an influencer gifting page on Shopify, Influencer seeding strategic guide.

Related: Checkout Links for TikTok, Checkout Links for Instagram Ads.

Frequently asked

How is this different from giving each influencer a discount code?

Discount codes leak — they end up on coupon sites, get used by non-followers, and you can't tell which order came from which creator without manual cleanup. A per-creator Checkout Link bakes the discount into the URL, attributes the order to the creator automatically, and can be usage-limited.

Can I expire a link after a campaign window?

Yes. Every Checkout Link has optional start/end times. Set a campaign window and the link stops working outside it.

Can I limit how many times a single link is used?

Yes — total uses, or one-per-customer, or both. Useful for gift-with-purchase or first-order-only campaigns.

How do creators share the link?

Bio link, story swipe-up, Reels link sticker, YouTube description, podcast show notes, anywhere a URL fits. Every link also has a downloadable branded QR for offline mentions.