Checkout Links for Influencers

Influencer campaigns die on two problems: attribution and discount-code fraud. Solve both and the rest is the campaign brief.

Per-creator Checkout Links solve both at once.

What you get

  • One link per creator. Same product, same offer — but each creator gets a unique URL with their own UTM and (optionally) their own discount baked in.
  • Discount that can't leak. The discount is in the URL, not on a coupon page. If the link gets shared, that's traffic; not the same as a code circulating on Reddit.
  • Usage limits and expiry. Cap the link at 200 uses, or one-per-customer, or expire it 14 days after launch. All settings on the link, not the discount.
  • Clean attribution. Per-link analytics: clicks, checkouts, orders, revenue — attributed to the creator, no spreadsheet reconciliation.
  • Branded QR. Every link has a downloadable QR for podcast guests, magazine features, packaging — anywhere a URL is awkward.

The flow

  1. Build a Checkout Link template for the campaign — products, discount, usage limit, expiry.
  2. Duplicate it per creator, with a unique short code and UTM each.
  3. Send each creator their link for the channels you've agreed on.
  4. Track per-creator in your Shopify-native dashboard.

Set it up

Install Checkout Links — 7-day free trial.

Related reading: Track influencer sales on Shopify, How to create an influencer gifting page on Shopify, Influencer seeding strategic guide.

Related: Checkout Links for TikTok, Checkout Links for Instagram Ads.