How does this differ from TikTok Shop?

TikTok Shop is an in-app checkout experience that uses TikTok's payment stack — it doesn't touch Shopify checkout. Checkout Links is for traffic flowing out of TikTok (bio links, ad destinations, creator links) and into Shopify.

Can I track per-creator?

Yes — generate a unique Checkout Link per creator. Click and checkout attribution lands per link, alongside any UTM you append.

What about TikTok's link-in-bio limit?

TikTok limits creator profiles to one bio link. Use a Checkout Link as that link — straight to checkout, no link-in-bio tool needed if your campaign is single-product. For multi-product, point the bio link at a Checkout Links pre-checkout page with multiple offers.

Checkout Links for TikTok

TikTok is high-volume, low-attention traffic. The customer sees a 15-second product clip, gets curious, taps the link. From that moment you have about 5 seconds before they're back in the feed. That's not enough time to land them on a homepage and ask them to find the product.

Drop them straight on checkout. Checkout Links makes that the default.

The flow

Bio link. Single product or pre-checkout multi-product page, both routed to Shopify checkout.
Ad destination. TikTok ad → Checkout Link → checkout. Pixel still fires for retargeting.
Creator partnerships. Per-creator Checkout Links carry their own UTM and (optionally) their own discount, so attribution is clean.
Live shopping. Pin a Checkout Link in the live chat for the featured product.

Why this matters on TikTok specifically

One tap is one tap. TikTok users won't tolerate multi-step funnels.
Per-creator data is the campaign data. Without unique links per creator, you're guessing at influencer ROAS. With them, you know exactly which creator drove which dollars.
Discounts that don't require typing. TikTok audiences are price-sensitive but also impatient — a discount that auto-applies converts; one that requires a copy/paste loses to scroll.

Set it up

Install Checkout Links — 7-day free trial. Build a link per creator or per ad creative, drop into TikTok's destination field, watch per-link attribution land in your dashboard.