TikTok is high-volume, low-attention traffic. The customer sees a 15-second product clip, gets curious, taps the link. From that moment you have about 5 seconds before they’re back in the feed. That’s not enough time to land them on a homepage and ask them to find the product.
Drop them straight on checkout. Checkout Links makes that the default.
The flow
- Bio link. Single product or pre-checkout multi-product page, both routed to Shopify checkout.
- Ad destination. TikTok ad → Checkout Link → checkout. Pixel still fires for retargeting.
- Creator partnerships. Per-creator Checkout Links carry their own UTM and (optionally) their own discount, so attribution is clean.
- Live shopping. Pin a Checkout Link in the live chat for the featured product.
Why this matters on TikTok specifically
- One tap is one tap. TikTok users won’t tolerate multi-step funnels.
- Per-creator data is the campaign data. Without unique links per creator, you’re guessing at influencer ROAS. With them, you know exactly which creator drove which dollars.
- Discounts that don’t require typing. TikTok audiences are price-sensitive but also impatient — a discount that auto-applies converts; one that requires a copy/paste loses to scroll.
Set it up
Install Checkout Links — 7-day free trial. Build a link per creator or per ad creative, drop into TikTok’s destination field, watch per-link attribution land in your dashboard.
Related: Checkout Links for Instagram Ads, Checkout Links for influencers, Track influencer sales on Shopify.