SMS open rates run 95%+. The variable that decides whether an SMS campaign makes money is what happens after the click — and the default is usually “your cart page” or “your homepage,” which is a bad use of the 5 seconds of attention a buyer gives you in their messages app.
A Checkout Link in the SMS body sends the recipient straight to checkout. Pre-loaded cart, applied discount, one tap.
Where SMS + Checkout Links pays off
- Flash sales. “30% off the next 4 hours” with a link that has the discount baked in. No code to remember, no typing on a phone.
- Restock alerts. “Your size is back” with a link to the exact pre-loaded variant.
- Abandoned cart SMS. As the second or third touch in a Klaviyo/Postscript abandoned cart flow.
- VIP early access. Passcoded Checkout Link that only works for the SMS list.
- Reorder reminders. Subscription-free reorder via a pre-built cart.
Why the link matters
A typical SMS landing experience: text → tap → product page → “add to cart” → cart page → checkout. That’s 4 taps. On mobile, on the move, with a notification competing for attention, every tap is a 5-10% drop.
Checkout Links collapses 4 taps to 1.
Set it up
Install Checkout Links — 7-day free trial. Build a link, paste into your SMS platform’s message template, send.
For a walkthrough see: How to create SMS quick-buy links on Shopify.
Related: Checkout Links for Klaviyo, Checkout Links for abandoned cart, Checkout Links for WhatsApp.