WhatsApp commerce works when the friction is low. The conversation is high-intent: the customer is already messaging your business about a product. The last thing they should have to do is leave the chat, navigate your site, search the product, and add to cart.
Drop a Checkout Link into the conversation instead. One tap, pre-loaded cart, ready to pay.
The flow
- Customer asks about a product in WhatsApp.
- You (or your bot) reply with the Checkout Link URL.
- Customer taps — lands on Shopify checkout with the product and any discount applied.
- Sale completes. Order shows up in Shopify like any other.
Where this pays off
- Customer service that closes sales. Support reps can drop a “here’s the link” message instead of “head to our site and search for XYZ.”
- WhatsApp Business catalog → checkout. Catalogs let buyers browse; Checkout Links lets them buy in the same conversation.
- Influencer/affiliate WhatsApp groups. A creator running a private Broadcast list can share a per-creator link with a tracked discount and per-recipient attribution.
- B2B / wholesale chat sales. Pre-built carts for repeat orders, sent in seconds.
Set it up
Install Checkout Links — 7-day free trial. Build the link, paste it into the WhatsApp conversation, you’re selling.
For a longer walkthrough see: How to sell on WhatsApp with Shopify checkout links.
Related: Checkout Links for SMS, Checkout Links for Klaviyo, Checkout Links for influencers.